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VP of Marketing, Sales & Commercialization
Zocdoc offers a special opportunity to combine my passion for healthcare with my background in marketing and sales to help scale our impact on patients’ lives.
Richard Fine is Vice President of Marketing, Sales and Commercialization at Zocdoc, leading the company’s growth efforts in each area.
Both professors of medicine, Richard’s parents are delighted to see him return to the healthcare space. Much to their distress, he spent most of his career working on branding and marketing in nearly every other sector.
Richard got his start in advertising at Saatchi & Saatchi and was an early employee and partner at the brand innovation agency Redscout. There, Richard’s work centered on the belief that the best way to change a consumer’s perception of a brand is to change the way they experience it. He led product- and brand-focused work for the likes of PepsiCo, Nike, Diageo and Johnson & Johnson, among others. Redscout grew to be an industry leader and was acquired by MDC Partners.
Richard also founded Help Remedies, a consumer healthcare company that makes over-the-counter medicine simpler and friendlier. Under Richard’s leadership, Help rapidly expanded nationally to retailers including Duane Reade, Walgreens, Target and W Hotels, leading to its acquisition. The company won an IDEA award for packaging, a Cannes Lion for advertising and a best of show from Dieline and was selected as one of Wallpaper Magazine’s Life Enhancers of the Year.
Richard graduated with First Class Honors from Oxford University with a BA in Philosophy, Politics and Economics. He lives in New York City with his wife and two children.