{"id":19583,"date":"2022-04-14T12:28:54","date_gmt":"2022-04-14T16:28:54","guid":{"rendered":"https:\/\/www.zocdoc.com\/about\/?page_id=19583"},"modified":"2026-03-16T13:12:50","modified_gmt":"2026-03-16T17:12:50","slug":"how-search-works","status":"publish","type":"page","link":"https:\/\/www.zocdoc.com\/about\/how-search-works\/","title":{"rendered":"How Search Works"},"content":{"rendered":"                <section class=\"leadspace leadspace--page bg-tan-lt\">\n                    <div class=\"container\">\n                        <div class=\"leadspace__wrap\">\n                            <div class=\"row align-items-center\">\n                                <div class=\"col-sm-6\">\n                                                                        <div class=\"leadspace__content pt-10 pb-10 py-sm-15\">\n                                        <h2 class=\"h2 pe-xl-6\">How search works on Zocdoc<\/h2>\n                                        <div class=\"row\">\n                                            <div class=\"col-xs-10 col-sm-12 col-md-10 col-xl-9 pe-xl-6\">\n                                                                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                        \n                                <\/div>\n                                <div class=\"col-sm-6\">\n                                                                        <div class=\"leadspace__img d-flex justify-content-center align-items-end\"><img decoding=\"async\"\n                                            class=\"w-100 h-100\" src=\"https:\/\/zocdocstatic.wpengine.com\/wp-content\/uploads\/2022\/04\/Illo-2-cropped.svg\"><\/div>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/section>\n\r\n\r\n<section class=\"section-content section-gutter\">\n    <div class=\"container\">\n        <div class=\"section-content__wrap\">\n            <div class=\"section-content__title mb-10 mb-md-15 mb-lg-20\">\n                <div class=\"row\">\n                    <div class=\"col-lg-11\">\n                                                    <h3 class=\"body-xl h3\">\n                                Zocdoc is a technology company that offers a digital marketplace which connects patients and doctors.                            <\/h3>\n                            \n                    <\/div>\n                <\/div>\n            <\/div>\n                            <div class=\"section-content__content split\">\n                    <div class=\"post-content\">\n                        <p>Each month, millions of patients search Zocdoc\u2019s marketplace, free-of-charge, to discover a wide selection of healthcare providers that are relevant to the criteria they input. From there, patients can independently decide to select a provider based on their unique needs and schedule an appointment if they so desire.<\/p>\n<p>Zocdoc is not a healthcare provider \u2013 w\u00ad\u00ad\u00ad\u00ad\u00ad\u00ade do not recommend or refer patients to an individual or particular provider. We also do not judge or rank providers according to quality. Rather, our marketplace product is patient-initiated and patient-directed. It is designed to empower patients to determine which providers best fit their needs and whether or not they choose to book an appointment.<\/p>\n<p>Healthcare providers pay to be included in Zocdoc\u2019s marketplace. Across the country, tens of thousands of independent practices and more than 60 <a href=\"\/about\/healthsystems\/\">leading hospitals and health systems<\/a> participate in Zocdoc\u2019s marketplace, which enables them to serve patients seeking care.<\/p>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\r\n<p>&nbsp;<\/p>\r\n \n    <section class=\"section-content-with-accordion section-gutter-bottom bg-light\">\n        <div class=\"container\">\n                                    <article class=\"section-content-with-accordion__item position-relative\">\n                            <div class=\"row\"> \n                                <div class=\"col-md-4 col-lg-6\">\n                                                                            <h3 class=\"h3 section-content-with-accordion__title mb-6 sticky-top section-gutter-top\">\n                                            Frequently Asked Questions                                        <\/h3>\n                                        \n                                <\/div>\n                                <div class=\"col-md-8 col-lg-6\">\n                                    <div class=\"section-content-with-accordion__content body-md pt-md-20 pt-lg-30\">                                    \n                                                \n                                        <!-- Start of accordion repeater-->\n                                                                                    <article class=\"card-accordion\">\n                                                <div class=\"accordion accordion-flush border-top border-gray-lt\" id=\"contentWithAccordion\">\n                                                                                                                <div class=\"accordion-item border-bottom border-gray-lt\">\n                                                                <a class=\"accordion-button collapsed d-flex align-items-baseline\" data-bs-toggle=\"collapse\" data-bs-target=\"#FrequentlyAskedQuestions-content-with-accordion-body1\" aria-expanded=\"false\" aria-controls=\"FrequentlyAskedQuestions-content-with-accordion-body1\">\n                                                                    <h6 class=\"accordion-header fw-bold body-mdd\" id=\"FrequentlyAskedQuestions-content-with-accordion-title1\">\n                                                                        How does Zocdoc search work?                                                                    <\/h6>\n                                                                <\/a>\n                                                                                                                                    <div id=\"FrequentlyAskedQuestions-content-with-accordion-body1\" class=\"accordion-collapse collapse\" aria-labelledby=\"FrequentlyAskedQuestions-content-with-accordion-title1\">\n                                                                        <div class=\"accordion-body\">\n                                                                            <div class=\"post-content\">\n                                                                                <p>Search on Zocdoc works similarly to search on most sites that you\u2019re familiar with. Patients enter text into a search bar indicating, for example, a symptom, visit reason, specialty or doctor\u2019s name, along with their location and insurance information. Each patient\u2019s search results are based on what they\u2019ve told us they need and other patient-centric criteria. When a patient does a search on Zocdoc.com or in our app, we use well-established and widely-cited search methodologies to list the most relevant Zocdoc providers for that patient. We also analyze millions of searches and translate a patient&#8217;s own colloquial language to medical specialties and terminology (for example, \u201cgyno\u201d becomes \u201cobstetrician-gynecologist\u201d but the patient doesn\u2019t need to know how to spell the full specialty name), addressing the common disconnect between the way patients speak about their care and medical jargon. We like to say patients no longer have to be a doctor to find a doctor.<\/p>\n                                                                            <\/div>    \n                                                                        <\/div>\n                                                                    <\/div>\n                                                                                                                            <\/div>   \n                                                                                                                        <div class=\"accordion-item border-bottom border-gray-lt\">\n                                                                <a class=\"accordion-button collapsed d-flex align-items-baseline\" data-bs-toggle=\"collapse\" data-bs-target=\"#FrequentlyAskedQuestions-content-with-accordion-body2\" aria-expanded=\"false\" aria-controls=\"FrequentlyAskedQuestions-content-with-accordion-body2\">\n                                                                    <h6 class=\"accordion-header fw-bold body-mdd\" id=\"FrequentlyAskedQuestions-content-with-accordion-title2\">\n                                                                        What factors do you take into account in search rankings?                                                                    <\/h6>\n                                                                <\/a>\n                                                                                                                                    <div id=\"FrequentlyAskedQuestions-content-with-accordion-body2\" class=\"accordion-collapse collapse\" aria-labelledby=\"FrequentlyAskedQuestions-content-with-accordion-title2\">\n                                                                        <div class=\"accordion-body\">\n                                                                            <div class=\"post-content\">\n                                                                                <p>We take into account a variety of factors with each search, all centered around the information each patient inputs. The primary patient-centric factors include: the patient\u2019s visit reason, insurance information, and location, as well as the doctor\u2019s upcoming appointment availability. Patients can also filter to further refine search results based on availability, gender of doctor, and whether they see patients under age 18. Here\u2019s more on each of those:<\/p>\n<ul>\n<li><strong>Visit reason:<\/strong>\u00a0 Doctors are only shown in search results if they offer appointments for the patient\u2019s given need. For instance, if the patient searches for the visit reason \u201cheartburn\u201d, they will only see doctors that have indicated to us they are qualified to treat patients for heartburn. When patients search for a specialty, e.g. \u201ccardiologist\u201d, the search results default to the visit reason most often booked with such specialty, which the patient can then adjust.<\/li>\n<li><strong>Insurance network:\u00a0<\/strong>\u00a0Each doctor provides us with a list of insurance plans they participate in; if a patient chooses to provide their insurance information when they search, we prioritize displaying doctors that have told us they participate in the patient\u2019s insurance. \u00a0Moreover, doctors are obligated to provide us with accurate and up to date insurance participation information.<\/li>\n<li><strong>Location:<\/strong>\u00a0 When we show doctors in search results, we take into account the location of the patient and the doctor. In general, we know that patients prefer to see doctors who are closer to their location, but specific results may vary based on availability of nearby doctors, density of the area (urban vs. suburban), and other patient-centric criteria. The patient can use a map to narrow or broaden search results, and can choose a doctor in any location they desire.<\/li>\n<li><strong>Appointment availability:<\/strong>\u00a0 We prioritize doctors with openings to see patients seeking care. We know from our research that patients prefer to see a doctor sooner rather than later \u2013 the typical patient on Zocdoc books an appointment within 24 hours from the time of the search \u2013 though there may be other criteria that prevail, like distance or a particular specialty.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We have dedicated account management teams that help doctors keep this information up-to-date, as we know it changes frequently<\/span>. Millions of patients<span style=\"font-weight: 400;\"> visit Zocdoc each month, and we are always optimizing these factors to improve the relevance of search results for each patient. We use feedback from millions of data points from actions taken on the site, <\/span>including clicks, bookings, cancellations, no-shows, etc., to continuously improve how our search works, so patients get the care they\u2019re looking for.<\/p>\n<p>For instance, if a patient searches for a dentist for toothache on weekend night, this may be a dental emergency for which that patient will prefer a near-term appointment, whereas if a patient were to search for a primary care physician for an annual checkup, finding a long-term doctor located close to home may be a top priority, versus other factors like availability.<\/p>\n                                                                            <\/div>    \n                                                                        <\/div>\n                                                                    <\/div>\n                                                                                                                            <\/div>   \n                                                                                                                        <div class=\"accordion-item border-bottom border-gray-lt\">\n                                                                <a class=\"accordion-button collapsed d-flex align-items-baseline\" data-bs-toggle=\"collapse\" data-bs-target=\"#FrequentlyAskedQuestions-content-with-accordion-body3\" aria-expanded=\"false\" aria-controls=\"FrequentlyAskedQuestions-content-with-accordion-body3\">\n                                                                    <h6 class=\"accordion-header fw-bold body-mdd\" id=\"FrequentlyAskedQuestions-content-with-accordion-title3\">\n                                                                        How often do search results and rankings change?                                                                    <\/h6>\n                                                                <\/a>\n                                                                                                                                    <div id=\"FrequentlyAskedQuestions-content-with-accordion-body3\" class=\"accordion-collapse collapse\" aria-labelledby=\"FrequentlyAskedQuestions-content-with-accordion-title3\">\n                                                                        <div class=\"accordion-body\">\n                                                                            <div class=\"post-content\">\n                                                                                <p>Search results and rankings (the order in which doctors are listed in a particular set of search results) are unique to every patient, and regularly fluctuate based on the patient-centric criteria described above. Results may also fluctuate as doctor availability changes from hour to hour. This means that each patient searching is likely to have a different experience, and search results may vary from one search to the next. What stays consistent is our patients first approach \u2013 search on Zocdoc will always be centered around the patient and optimized to help a patient independently find what they need and book an appointment.<\/p>\n                                                                            <\/div>    \n                                                                        <\/div>\n                                                                    <\/div>\n                                                                                                                            <\/div>   \n                                                                                                                        <div class=\"accordion-item border-bottom border-gray-lt\">\n                                                                <a class=\"accordion-button collapsed d-flex align-items-baseline\" data-bs-toggle=\"collapse\" data-bs-target=\"#FrequentlyAskedQuestions-content-with-accordion-body4\" aria-expanded=\"false\" aria-controls=\"FrequentlyAskedQuestions-content-with-accordion-body4\">\n                                                                    <h6 class=\"accordion-header fw-bold body-mdd\" id=\"FrequentlyAskedQuestions-content-with-accordion-title4\">\n                                                                        How do you vet doctors before they appear in your search results?                                                                    <\/h6>\n                                                                <\/a>\n                                                                                                                                    <div id=\"FrequentlyAskedQuestions-content-with-accordion-body4\" class=\"accordion-collapse collapse\" aria-labelledby=\"FrequentlyAskedQuestions-content-with-accordion-title4\">\n                                                                        <div class=\"accordion-body\">\n                                                                            <div class=\"post-content\">\n                                                                                <p>Doctors that sign up to be listed on Zocdoc.com go through our verification process during onboarding. For starters, we confirm they have an active medical license and are in good standing to practice in the state in which their profile is listed. We also confirm their specialty, medical education, and any board certifications listed in their profile. Only then are they approved to join our marketplace.\u00a0 However, Zocdoc does not make any representations about the doctor\u2019s ability to provide medical care.<\/p>\n                                                                            <\/div>    \n                                                                        <\/div>\n                                                                    <\/div>\n                                                                                                                            <\/div>   \n                                                                                                                        <div class=\"accordion-item border-bottom border-gray-lt\">\n                                                                <a class=\"accordion-button collapsed d-flex align-items-baseline\" data-bs-toggle=\"collapse\" data-bs-target=\"#FrequentlyAskedQuestions-content-with-accordion-body5\" aria-expanded=\"false\" aria-controls=\"FrequentlyAskedQuestions-content-with-accordion-body5\">\n                                                                    <h6 class=\"accordion-header fw-bold body-mdd\" id=\"FrequentlyAskedQuestions-content-with-accordion-title5\">\n                                                                        How do you ensure a provider is qualified to appear in a given search?                                                                    <\/h6>\n                                                                <\/a>\n                                                                                                                                    <div id=\"FrequentlyAskedQuestions-content-with-accordion-body5\" class=\"accordion-collapse collapse\" aria-labelledby=\"FrequentlyAskedQuestions-content-with-accordion-title5\">\n                                                                        <div class=\"accordion-body\">\n                                                                            <div class=\"post-content\">\n                                                                                <p>As noted above, as part of our provider onboarding process, Zocdoc verifies that each provider has the appropriate specialty qualifications such that the provider can market himself or herself as practicing in that specialty. This verification process includes: a review of the provider\u2019s completion of the relevant training in a specialty or sub-specialty (e.g., a Residency, Fellowship, etc.), possession of specialty board certification (e.g., American Board of Medical Specialties, the American Board of Physician Specialties, or the American Osteopathic Association) as applicable, and membership in applicable societies for that specialty. These verified qualifications inform in which procedures (\u201cvisit reasons\u201d) providers practicing in a given specialty are eligible to show up in consumers\u2019 searches on our Marketplace. These specialty and visit reason connections are verified by an independent, third party medical consultant. From the specialty-specific eligible list, each provider then selects the visit reasons he or she is trained and qualified to offer (providers are contractually obligated to convey accurate information regarding their qualifications).<\/p>\n                                                                            <\/div>    \n                                                                        <\/div>\n                                                                    <\/div>\n                                                                                                                            <\/div>   \n                                                                                                                        <div class=\"accordion-item border-bottom border-gray-lt\">\n                                                                <a class=\"accordion-button collapsed d-flex align-items-baseline\" data-bs-toggle=\"collapse\" data-bs-target=\"#FrequentlyAskedQuestions-content-with-accordion-body6\" aria-expanded=\"false\" aria-controls=\"FrequentlyAskedQuestions-content-with-accordion-body6\">\n                                                                    <h6 class=\"accordion-header fw-bold body-mdd\" id=\"FrequentlyAskedQuestions-content-with-accordion-title6\">\n                                                                        Do you steer patients to particular doctors? For example, do you have protocols to evenly distribute appointments across all or a subset of doctors?                                                                    <\/h6>\n                                                                <\/a>\n                                                                                                                                    <div id=\"FrequentlyAskedQuestions-content-with-accordion-body6\" class=\"accordion-collapse collapse\" aria-labelledby=\"FrequentlyAskedQuestions-content-with-accordion-title6\">\n                                                                        <div class=\"accordion-body\">\n                                                                            <div class=\"post-content\">\n                                                                                <p>No. Our search is always designed to maximize relevance for each patient and to help patients independently make their own healthcare decisions. As described above, the search results consider patient-centric factors, and the patient selects a doctor based on his or her unique preferences. We do not guarantee a doctor will receive a certain number of appointments, and we do not prioritize certain doctors in order to increase their appointment volume \u2013 a doctor\u2019s past performance doesn&#8217;t dictate current or future ranking.<\/p>\n                                                                            <\/div>    \n                                                                        <\/div>\n                                                                    <\/div>\n                                                                                                                            <\/div>   \n                                                                                                                        <div class=\"accordion-item border-bottom border-gray-lt\">\n                                                                <a class=\"accordion-button collapsed d-flex align-items-baseline\" data-bs-toggle=\"collapse\" data-bs-target=\"#FrequentlyAskedQuestions-content-with-accordion-body7\" aria-expanded=\"false\" aria-controls=\"FrequentlyAskedQuestions-content-with-accordion-body7\">\n                                                                    <h6 class=\"accordion-header fw-bold body-mdd\" id=\"FrequentlyAskedQuestions-content-with-accordion-title7\">\n                                                                        Can doctors pay to appear more prominently in search results?                                                                    <\/h6>\n                                                                <\/a>\n                                                                                                                                    <div id=\"FrequentlyAskedQuestions-content-with-accordion-body7\" class=\"accordion-collapse collapse\" aria-labelledby=\"FrequentlyAskedQuestions-content-with-accordion-title7\">\n                                                                        <div class=\"accordion-body\">\n                                                                            <div class=\"post-content\">\n                                                                                <p>No, not for our core marketplace search experience. Our Sponsored Results are a separate advertising product which allows certain participating doctors to be listed above the marketplace search results in paid listings.\u00a0 These advertisements are clearly marked as \u201dSponsored Results.\u201d Patients can easily recognize these are advertisements by the labels and visual cues, similar to ads in the search results of other sites, such as search engines. Importantly, the doctor must still remain relevant according to the patient-centric factors mentioned above in order to be shown in a paid slot. A doctor\u2019s participation or non-participation in Sponsored Results does not impact his or her ranking in the core marketplace search results.<\/p>\n                                                                            <\/div>    \n                                                                        <\/div>\n                                                                    <\/div>\n                                                                                                                            <\/div>   \n                                                                                                            <\/div> \n                                            <\/article> \n                                                                                <!-- End of accordion repeater -->\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/article>\n                    \n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":89,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-block.php","meta":{"footnotes":""},"class_list":["post-19583","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Search Works | Zocdoc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/about\/how-search-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Search Works | Zocdoc\" \/>\n<meta property=\"og:description\" content=\"&nbsp;\" \/>\n<meta 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