{"id":17946,"date":"2018-11-30T14:34:20","date_gmt":"2018-11-30T19:34:20","guid":{"rendered":"http:\/\/thepapergown.zocdoc.com\/?p=17946"},"modified":"2023-03-03T15:01:51","modified_gmt":"2023-03-03T20:01:51","slug":"nip-tuck-trends-across-the-nation","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/blog\/zocdoc-reports\/nip-tuck-trends-across-the-nation\/","title":{"rendered":"Nip\/Tuck Trends Across the Nation"},"content":{"rendered":"

Zocdoc has a lot of interesting data on patient booking behavior. Zoctrends<\/strong> is a new series where we\u2019ll explore data points that are timely or relevant to larger healthcare conversations. In each story, we\u2019ll highlight a few facts and figures. The data we share is anonymized from the start, so nothing can ever be traced back to you, and the conclusions we draw only apply to Zocdoc patients, who may not be representative of the general population. For more information on Zocdoc\u2019s privacy policy, check out our <\/span><\/i>Terms of Service<\/span><\/i><\/a>.<\/span><\/i><\/p>\n

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Cosmetic procedures are on the rise across the country: Between 2012 and 2017, according to the American Society for Aesthetic Plastic Surgery,<\/a>\u00a0the number of surgical cosmetic procedures increased by 27.6 percent, while nonsurgical procedures saw a 36.7-percent bump. Within each category, the most popular surgical procedure is breast augmentation, followed by liposuction, and the leading non-surgical treatment is Botox.<\/p>\n

We wondered how different geographic regions compare to the country as a whole, and to one another, when it comes to cosmetic procedures. Are boob jobs and Botox all the rage from sea to shining sea? Are any procedures unusually big in only one part of this vast, sometimes vain nation? Do Southerners and Northerners save up for the same kinds of nips and tucks?<\/p>\n

With help from Amaya Wittmaack, a data consultant and epidemiologist, we analyzed cosmetic appointments booked by 363,296 Zocdoc patients across the country between 2013 to 2018. We included both surgical and nonsurgical procedures, as well as consultations and follow-up visits related to them.<\/p>\n

To analyze geographic trends, we compared the national average booking rates for 61 different types of cosmetic appointments to the booking rates in the\u00a0<\/span>Northeast, the South, the Midwest and the West.\u00a0<\/span>Our goal was to see which cosmetic appointments were disproportionately popular and unpopular in each area, rather than to find visit reasons with the highest raw volume. Our data has limitations, including the fact that Zocdoc patients aren’t representative of the general population. So we don’t know if our findings reflect national patient behavior trends.\u00a0<\/span><\/p>\n

Here’s what we found<\/strong><\/h3>\n

Each region had a different most popular cosmetic visit reason. By “most popular,” we mean “disproportionately popular for one region compared to the country overall.”<\/p>\n

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Cosmetic breast surgery (breast augmentation), however, was unusually unpopular in both the Midwest and the West.<\/p>\n

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Getting a little more granular<\/strong><\/h3>\n