{"id":19086,"date":"2021-05-26T13:47:42","date_gmt":"2021-05-26T18:47:42","guid":{"rendered":"https:\/\/thepapergown.zocdoc.com\/?p=19086"},"modified":"2026-02-05T08:25:05","modified_gmt":"2026-02-05T13:25:05","slug":"vaccine-photos-could-be-better-heres-how","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/blog\/healthcare-trends\/vaccine-photos-could-be-better-heres-how\/","title":{"rendered":"Vaccine Photos Could Be Better. Here&#8217;s How."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As someone with a <\/span><a href=\"https:\/\/www.zocdoc.com\/blog\/guides\/how-to-get-shots-if-youre-terrified-of-needles\/\"><span style=\"font-weight: 400;\">needle fear<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s unsettling to see photos of people getting shots. Of course, needle-in-arm visuals have been hard to avoid since the COVID-19 vaccine rollout began in December. On one hand, I\u2019ve been happy to see<\/span> <span style=\"font-weight: 400;\">a nationwide vaccination effort unfold in real time on my feeds. Vaccine selfies, aka \u201cvaxxies,\u201d have helped normalize and humanize vaccination for people on the fence about rolling up their sleeves. That&#8217;s undoubtedly a good thing. Still, when it came time for my own shot, photos of metal piercing skin flooded my mind and ratcheted up my anxiety. Panting and sweating in CVS after my first Pfizer dose wasn\u2019t my proudest moment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But I suspect I&#8217;m not the only vaccine recipient who&#8217;s gotten the sweats. Needle fear is common at every age. Most kids are scared of shots, and anywhere from 20 to 50 percent of adolescents and 20 to 30 percent of young adults say they\u2019re apprehensive about needles, according to a <\/span><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1111\/jan.13818\"><span style=\"font-weight: 400;\">2018 review of studies published on the issue<\/span><\/a><span style=\"font-weight: 400;\">. This aversion to pricks resulted in 16 percent of adults (including me) skipping their annual flu shots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the US to achieve herd immunity against COVID \u2014 which some experts <\/span><a href=\"https:\/\/www.nytimes.com\/2021\/05\/03\/health\/covid-herd-immunity-vaccine.html\"><span style=\"font-weight: 400;\">predict may not be possible<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 medical professionals need to win over the vaccine hesitant. This has shown to be a formidable challenge. While patients might be wary of the COVID-19 vaccine for a number of reasons, needle fear can play a role. \u201cIt\u2019s a common issue and it has a worrisome potential outcome that people are not going to seek healthcare because they do not want to interact with the needle,\u201d says <\/span><a href=\"https:\/\/www.childrensmn.org\/applications\/findadoctor\/profile\/121606549\/patricia-a-stinchfield-aprn-cnp\/\"><span style=\"font-weight: 400;\">Patricia A. Stinchfield<\/span><\/a><span style=\"font-weight: 400;\">, a pediatric nurse practitioner and president-elect of the National Foundation for Infectious Diseases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Immunization images aren\u2019t likely to help matters for the needle-phobic. <\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0738399105001461?via%3Dihub\"><span style=\"font-weight: 400;\">Research<\/span><\/a><span style=\"font-weight: 400;\"> shows<\/span> <span style=\"font-weight: 400;\">that pictures can influence whether patients adhere to certain healthcare guidelines, like getting recommended vaccines. A strong emotional reaction to those images, positive or negative, influences whether someone actually does what medical professionals urge them to. Additionally, a <\/span><a href=\"https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0199870\"><span style=\"font-weight: 400;\">2018 study<\/span><\/a><span style=\"font-weight: 400;\"> found that 1 in 8 photos associated with vaccination news coverage were negative, such as an image of a nurse holding a needle next to a crying baby, raising concerns about these photos undermining vaccination efforts. For someone who\u2019s been consistently scared or anxious when viewing vaccine photos, the decision to forego vaccination altogether might not be surprising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Early in the COVID vaccine rollout, Stinchfield <\/span><a href=\"https:\/\/www.poynter.org\/reporting-editing\/2020\/the-covid-19-vaccine-is-here-what-journalists-need-to-know\/\"><span style=\"font-weight: 400;\">advised journalists<\/span><\/a><span style=\"font-weight: 400;\"> on appropriate images to pair with vaccine-related stories, urging the media to avoid photos of large needles and syringes or hyperbolic cartoons that negatively exaggerate the shot experience. Even so, she says, \u201cwe<\/span><span style=\"font-weight: 400;\"> sure have seen a lot of large needles, close ups of needles and cartoons of needles.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/experts.umn.edu\/en\/persons\/michael-b-pitt\"><span style=\"font-weight: 400;\">Michael Pitt<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">an associate professor at the University of Minnesota and one of the co-authors of the 2018 vaccine imagery study, agrees that fear-inducing images of vaccines have become more prevalent over the last year. News outlets are notorious for publishing the types of attention-grabbing images that can reinforce needle fear, Pitt says, such as photos of injections or celebrities mid-jab.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be enticing to publish an article with positive vaccine news alongside a vaxxie of an uber-famous cultural icon like Dolly Parton. But experts point to less anxiety-inducing photo options that can still leverage a star\u2019s status. \u201cDolly getting vaccinated is a great thing because there are a lot of people who follow Dolly and will do what Dolly does,\u201d says <\/span><a href=\"https:\/\/www.nfid.org\/about-nfid\/board-of-directors\/marla-dalton-pe-cae\/\"><span style=\"font-weight: 400;\">Marla Dalton<\/span><\/a><span style=\"font-weight: 400;\">, CEO of the National Foundation for Infectious Diseases.<\/span><span style=\"font-weight: 400;\"> \u201cBut they can show Dolly back singing on stage or with a bandaid on her arm or her vaccine card. I think that would go just as far.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Non-media folks also unknowingly contribute to a barrage of evocative needle imagery. From the early days of COVID-19 vaccination, medical workers and political leaders posted shots of their shots as a trust-building exercise to reinforce the vaccine\u2019s safety. The trend continued as vaccine eligibility expanded to the general public: Social media is still rife with photos of nurses, needle in hand, sticking patients\u2019 biceps. (Even pre-COVID, vaccine images on Twitter were mainly of people and syringes, according to a <\/span><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5904451\/\"><span style=\"font-weight: 400;\">2018 study<\/span><\/a><span style=\"font-weight: 400;\">.) With 12 to 15 year olds now authorized to receive the Pfizer vaccine, Dalton predicts more shot-related selfies dominating our digital space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lay social media users probably don\u2019t consider the potential harm in sharing vaccine selfies. Still, experts agree there are more effective ways to encourage vaccination than showing the actual moment of inoculation. Any image that displays a positive outcome of the shot, Dalton says, is less fear-inducing. A selfie with a vaccine card (just make sure personal information isn\u2019t visible) or a group photo of vaccinated friends spending time together or on vacation are aspirational depictions of post-vax life that could compel a hesitant or fearful friend to get their jab. \u201cAt the end of the day, a picture of somebody hanging out with friends will probably be far more impactful than a picture of somebody with a needle in their arm,\u201d Dalton says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pitt suggests getting vulnerable in captions for these images, especially if you overcame needle fear yourself. Appealing to others through storytelling is more productive than sharing statistics or data about how safe and effective the vaccines are, Pitt says: \u201cI think vulnerability goes a long way \u2014 stories as opposed to vaccine selfies.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for the media, experts recommend the American Academy of Pediatrics and SELF Magazine\u2019s <\/span><a href=\"https:\/\/services.aap.org\/en\/news-room\/campaigns-and-toolkits\/immunizations\/gallery\/\"><span style=\"font-weight: 400;\">Immunization Image Gallery<\/span><\/a><span style=\"font-weight: 400;\">, which provides free images that positively depict vaccination, showing kids of all ages and races getting shots, nary a tear in sight. A photo of a person with a bandaid on their arm or one where the needle isn\u2019t the central focus are also safe options, Pitt says.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a moment in history where images and stories help influence public health, you should be mindful of the narratives you\u2019re sharing. You just might inspire a needle-phobic person to get their shot.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf we can avoid any building hesitancy by showing needles, let\u2019s stop that now,\u201d Dalton says. \u201cThat\u2019s immediately in our control.&#8221;<\/span><\/p>\n<hr \/>\n<h1 class=\"p2\" style=\"text-align: center;\"><span class=\"s1\">Ready to book a doctor&#8217;s appointment? Visit <a href=\"https:\/\/www.zocdoc.com\/\"><span class=\"s2\">Zocdoc.<\/span><\/a><\/span><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>Images of people getting shots probably won&#8217;t persuade needle-phobes to roll up their sleeves. <\/p>\n","protected":false},"author":8,"featured_media":19087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[229],"tags":[165,81,64],"class_list":["post-19086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-trends","tag-covid-vaccine","tag-preventive-care","tag-shots","reviewer-dr-nassim-assefi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vaccine Photos Could Be Better. 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