We believe "sports medicine" care goes beyond the clinic and O.R., but encompasses treating the whole athlete. This involves having an innate and intimate understanding of the athlete, team dynamics, as well as the competitive nature required to perform at the highest level. Dr. Primus has this understanding. His medical career follows a remarkable career as a Wide Receiver in the N.F.L., both with the CHICAGO BEARS and DENVER BRONCOS, and as a four-year letter winner at Colorado State University. After breaking all the W.R. records at Colorado State, which stood for 13 years, Dr. Primus was inducted into his Alma mater's Hall of Fame.