Because being treated well, maybe even a little pampered, should not be reserved for the chosen few who can afford to shop at high-end boutiques. Because you
should leave the doctor’s office with a complete understanding of your eye health, not just a prescription. Prices should be fair, value high, and upselling forbidden.
The eye care industry has been pushing product for profit at patients’ expense for far too long. It's time (pardon the pun) to adjust the focus and put it back where it should be: the people. We’re raising the bar. Come experience the new standard in optical.