1.0Practice Resourceshttps://www.zocdoc.com/resourcesthescripthttps://www.zocdoc.com/resources/author/thescript/Doctors Need to Be Where Their Patients Are: Online - Practice Resourcesrich600338<blockquote class="wp-embedded-content" data-secret="gLydulwS3G"><a href="https://www.zocdoc.com/resources/blog/article/patients-are-online/">Doctors Need to Be Where Their Patients Are: Online</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.zocdoc.com/resources/blog/article/patients-are-online/embed/#?secret=gLydulwS3G" width="600" height="338" title="“Doctors Need to Be Where Their Patients Are: Online” — Practice Resources" data-secret="gLydulwS3G" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://thescript.wpengine.com/wp-content/uploads/2018/02/1518735516.jpg930526If knowledge is power, then content (in proper context) is king. Why am I online blogging, pushing content through my website and even interacting on Facebook, Twitter, Google+, Pinterest and many other sites? Because my patients are there. Increasingly, they are utilizing the Internet to self-diagnose; to look for “second opinions” from peers and friends; to research a physician, recommended treatment, or hospital; or to find the latest information on their disease. Studies suggests that patients forget more than 50 percent of what they are told in the doctor’s office. Add to that misremembering or misinterpretation, and the information holes grow even larger. What happens to the holes when these individuals get home? Research shows that consumers trust the recommendations of peers or friends far above those of any advertisement. And where are people interacting with those friends? Where are they searching? In many instances, online. They are sharing useful information, and this includes health concerns, treatment protocols, and medications. When patients feel they can’t turn to their doctor for answers, pulling information from the Internet is an easy, efficient, and logical choice. Read more...