{"version":"1.0","provider_name":"Practice Resources","provider_url":"https:\/\/www.zocdoc.com\/resources","author_name":"Amanda Svachula","author_url":"https:\/\/www.zocdoc.com\/resources\/author\/amanda-svachula\/","title":"Common SEM Mistakes to Avoid - Practice Resources","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"tzfEO5XMRs\"><a href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/common-sem-mistakes-to-avoid\/\">Common SEM Mistakes to Avoid<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/common-sem-mistakes-to-avoid\/embed\/#?secret=tzfEO5XMRs\" width=\"600\" height=\"338\" title=\"&#8220;Common SEM Mistakes to Avoid&#8221; &#8212; Practice Resources\" data-secret=\"tzfEO5XMRs\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/thescript.wpengine.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2023\/07\/sem-mistkes.jpg","thumbnail_width":960,"thumbnail_height":480,"description":"Competing for patients online is critical for all medical practices.\u00a0 A well-planned paid search engine marketing strategy can help you set your medical practice apart from the competition, and help you acquire new patients. However, SEM can be difficult to perfect \u2014 and it&#8217;s important to ultimately understand its limitations.\u00a0 Below, find some advice that [&hellip;]"}