{"id":18213,"date":"2024-05-06T11:34:35","date_gmt":"2024-05-06T16:34:35","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/?post_type=case-studies_pt&p=18213"},"modified":"2024-05-29T13:40:45","modified_gmt":"2024-05-29T18:40:45","slug":"how-advocare-uses-zocdoc-to-increase-patient-acquisition-and-fuel-growth","status":"publish","type":"case-studies_pt","link":"https:\/\/www.zocdoc.com\/resources\/case-studies\/how-advocare-uses-zocdoc-to-increase-patient-acquisition-and-fuel-growth\/","title":{"rendered":"How Advocare Uses Zocdoc to Increase Patient Acquisition and Fuel Growth"},"content":{"rendered":"\r\n

Nearly 100,000 providers use Zocdoc to reach new patients, fill last-minute openings and bolster their online presence. Not only does Zocdoc save providers time (with things like convenient online scheduling for patients and intake forms), but it also helps them grow their practices. We\u2019re spotlighting providers who have leveraged our platform to do just that.\"\"<\/p>\r\n\r\n\r\n\r\n

Advocare is a medical group independently owned and governed by top physicians in New Jersey and the Greater Philadelphia area, dedicated to delivering exceptional healthcare across a wide range of specialties. Founded in 1998 by 23 pediatricians, today Advocare has grown to over 700 providers practicing across 25 specialties, including everything from internal and family medicine to behavioral health and nutrition.\"\"<\/p>\r\n\r\n\r\n\r\n

Here\u2019s how Advocare leveraged Zocdoc\u2019s platform to increase patient acquisition and create trust, leading to practice growth and loyal, returning patients.<\/p>\r\n\r\n\r\n\r\n

Increasing Access to Care<\/h2>\r\n\r\n\r\n\r\n

As Advocare grew its physician base, expanded into new specialties and opened more care centers, ensuring patients could effortlessly discover and access their care was crucial. Enter Zocdoc. \u201cWe joined Zocdoc in 2021 because the easy-to-use technology enables Advocare to meet the healthcare market\u2019s demand for accessible, high-quality care,\u201d says Matthew Herzer, Vice President of Practice Operations. \u201cPatients can seamlessly find our providers with Zocdoc and book appointments via desktop or mobile app.\u201d\"\"<\/p>\r\n\r\n\r\n\r\n

Tens of thousands of patients book visits each year with Advocare physicians via Zocdoc and nearly one third of appointments are near-term, within 4 days.\"\"<\/p>\r\n\r\n\r\n\r\n

Across the industry, practices that don\u2019t offer modern solutions for access see fewer bookings, notes Herzer. In 2023, practices that met consumer demand for better access to high-quality care, however, experienced an average +10% increase in their visit volume year-over year. As a result of using Zocdoc, which shows up-to-date availability and offers 24\/7 access to booking, Advocare physicians were able to connect with new patients in the area and easily grow their practice \u2013\u2013 doubling<\/em> total patient bookings in their first year.\"\"<\/p>\r\n\r\n\r\n\r\n

Fostering Patient Trust<\/h2>\r\n\r\n\r\n\r\n

Patients are more discerning than ever and having excellent provider reviews helps practices stand out from the crowd. As Herzer underscores, \u201cTrust between the provider and the patient is of the utmost importance and it starts before the patient walks into an exam room.\u201d Since only patients who have seen providers can leave reviews on Zocdoc, these trustworthy reviews help patients identify providers with whom they\u2019ll feel the most comfortable. This ensures that new patients become loyal, lifelong patients.\"\"<\/p>\r\n\r\n\r\n\r\n

What\u2019s in store for 2024?<\/h2>\r\n\r\n\r\n\r\n

Herzer shares 5 predictions for healthcare trends in the new year:<\/p>\r\n\r\n\r\n\r\n

1. Barriers to care = barriers to growth<\/strong><\/p>\r\n\r\n\r\n\r\n

Demand for easy access to high-quality care will continue, which is why platforms that offer straightforward, 24\/7 booking access via desktop or an app are key.<\/p>\r\n\r\n\r\n\r\n

2. Offer quality care, quickly<\/strong><\/p>\r\n\r\n\r\n\r\n

If a patient is not able to promptly receive the level of care they expect from a provider, they will look elsewhere. Having a platform that shows up-to-date availability allows patients to book more near-term visits.<\/p>\r\n\r\n\r\n\r\n

3. Personalize, personalize, personalize<\/strong><\/p>\r\n\r\n\r\n\r\n

Successful providers will offer patient journeys that are coordinated, digitally enabled and personalized. Improving access to health data to personalize care will be essential.<\/p>\r\n\r\n\r\n\r\n

4. Opportunities in OBGYN<\/strong><\/p>\r\n\r\n\r\n\r\n

With OBGYN in particular, expertise in infertility and managing menopause will be an opportunity for growth.<\/p>\r\n\r\n\r\n\r\n

5. Reach for the stars (5-star reviews, that is)<\/strong><\/p>\r\n\r\n\r\n\r\n

Providers who meet the demands of their communities will be well-reviewed, helping others feel safe trusting that same provider.<\/p>\r\n\r\n\r\n\r\n

Building on this success, Advocare continues to invest in adding new providers to the Zocdoc marketplace. In 2024, offering solutions to lift the administrative burden from Advocare providers and personalizing care remains a focus, notes Herzer. \u201cThat\u2019s where platforms such as Zocdoc, that connect patients to well-respected and highly-rated providers in their communities, are so important.\u201d<\/p>\r\n\r\n\r\n\r\n

Stay tuned for more provider spotlights and consult with an enterprise sales representative<\/a> to learn more about how Zocdoc can grow your business.<\/p>\r\n\r\n\r\n\r\n

This article was developed in partnership with the provider group highlighted herein.<\/em><\/p>\r\n","protected":false},"featured_media":18035,"template":"","meta":{"inline_featured_image":false},"class_list":["post-18213","case-studies_pt","type-case-studies_pt","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow Advocare Uses Zocdoc to Increase Patient Acquisition and Fuel Growth - Practice Resources<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/case-studies\/how-advocare-uses-zocdoc-to-increase-patient-acquisition-and-fuel-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Advocare Uses Zocdoc to Increase Patient Acquisition and Fuel Growth - Practice Resources\" \/>\n<meta property=\"og:description\" content=\"Nearly 100,000 providers use Zocdoc to reach new patients, fill last-minute openings and bolster their online presence. 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