Savvy doctors who successfully leverage social media know it\u2019s a vital inbound marketing strategy to attract and retain new patients, foster engagement, as well as build loyalty.<\/p>\n
Reaching your audience, keeping a steady flow of patients coming through the door and standing out from the competition is more important than ever before, especially when it comes to millennials. According to analysis of U.S. Census Bureau data by the Pew Research Center<\/a>, millennials are the fastest growing population in the U.S. and represent 75.4 million, exceeding Generation X and baby boomers alike.<\/p>\n When it comes to looking for a new doctor, millennials are searching online and reading reviews<\/a> before they make an appointment. Unlike other generations, they also lack loyalty. In fact, according to a survey by Accenture<\/a>, 32 percent of patients between 18 and 34 shop around and switch providers to get a better deal.<\/p>\n Leveraging social media to your advantage can help overcome these obstacles, yet many physicians are still unsure about how to best use social media to grow your practices.<\/p>\n According to a survey by Zocdoc<\/a>, more than 50 percent of physicians have a Facebook account and 21 percent use Twitter, but 30 percent say they don\u2019t have any social media presence at all.<\/p>\n If you haven\u2019t been able to effectively leverage social media or worse\u2014you don\u2019t have a social media presence, here are 5 doctors you should follow to get the inspiration you need to start.<\/p>\n1.\u00a0Dr. Josh Axe<\/a><\/h2>\n
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