{"id":17390,"date":"2018-06-27T12:47:59","date_gmt":"2018-06-27T17:47:59","guid":{"rendered":"https:\/\/thescript.zocdoc.com\/?p=17390"},"modified":"2023-10-30T14:21:17","modified_gmt":"2023-10-30T19:21:17","slug":"5-marketing-strategies-for-orthodontists","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/5-marketing-strategies-for-orthodontists\/","title":{"rendered":"5 Marketing Strategies for Orthodontists"},"content":{"rendered":"<p class=\"uneditable-description\">Between handling back-to-back appointments, making sure your support staff is set up for success, and\u00a0doing everything else necessary to keep your orthodontic practice running smoothly, chances are you don\u2019t have the time, budget or know-how to create and implement a large-scale marketing strategy. But in today\u2019s competitive healthcare space, where one poor patient review can affect your reputation and bottom line, it\u2019s important to make marketing a priority.<\/p>\n<p class=\"uneditable-description\">Compared to dentists, your target market is smaller and your patients come and go more frequently \u2014 but these differences can actually work to your advantage. Here are 5 marketing strategies that are easy to implement, cost-effective and likely to yield relatively quick results.<\/p>\n<h2 class=\"uneditable-description\"><b>1. Build relationships with area dentists<\/b><\/h2>\n<p class=\"uneditable-description\">Referrals from dentists are one of the best ways to get new patients. Dental patients already know they need your services, whether it\u2019s now or later. And, if a patient trusts and values their dentist, they\u2019re likely to trust you as well.\u00a0Establishing relationships and building strong a rapport with area dentists will make them more likely to refer their patients to you.<\/p>\n<ul>\n<li class=\"uneditable-description\">Carve out time in your schedule each month to meet local dentists for coffee and attend networking events where colleagues gather.<\/li>\n<li class=\"uneditable-description\">Find ways to stay connected to your dentist network \u2014 e.g., by sending them interesting, relevant industry articles.<\/li>\n<li class=\"uneditable-description\">Send them thank-you notes for every patient referral.<\/li>\n<\/ul>\n<h2 class=\"uneditable-description\"><b>2. Think local<\/b><\/h2>\n<p class=\"uneditable-description\">Having a Facebook page is the first step in addressing\u00a0<a href=\"https:\/\/www.zocdoc.com\/about\/blog\/for-doctors\/introduction-to-seo-for-doctors-and-medical-practices\/\">Search Engine Optimization (SEO)<\/a>. But, you should take the next step, too:<\/p>\n<ul>\n<li class=\"uneditable-description\">Allocate a portion of your marketing budget to local Facebook ads or Google Adwords campaigns. These advertising channels can be an effective way to target parents whose children need braces and people who are thinking about Invisalign.<\/li>\n<\/ul>\n<p class=\"uneditable-description\">Another great way to build up your client base is by establishing a presence in the community and making personal connections with prospective patients.<\/p>\n<ul>\n<li class=\"uneditable-description\">Think about setting up a table at a local event, sponsoring a sports team, or donating your services at a fundraiser.<\/li>\n<\/ul>\n<h2 class=\"uneditable-description\"><b>3. Create content<br \/>\n<\/b><\/h2>\n<p class=\"uneditable-description\">You must think like a marketer if you want to keep your patient panel full. Creating timely, relevant content not only improves your search rankings, it also helps position you as a trusted expert.<\/p>\n<ul>\n<li class=\"uneditable-description\">Post educational, \u201cevergreen\u201d content on your websites, e.g., articles like \u201cHow To Care For Braces\u201d and \u201c5 Foods To Avoid When You Have Braces.&#8221;<\/li>\n<li class=\"uneditable-description\">Also feature other types of content, such as blog posts, videos and free downloads.<\/li>\n<li class=\"uneditable-description\">Follow best practice by sharing this content on your social media channels. For example, you could create demonstration videos in which you walk patients through procedures to put them at ease.<\/li>\n<\/ul>\n<h2 class=\"uneditable-description\"><b>4. Offer incentives<\/b><\/h2>\n<p class=\"uneditable-description\">Since orthodontic care is costly and often not covered by insurance, offering specials for new patients is one of the best marketing strategies to get new faces in the door. Here are different ways to approach patient incentives:<\/p>\n<ul>\n<li class=\"uneditable-description\">Offer free consultations for new patients, a discount on certain services, special packages, or value-added extras that don\u2019t cost you much.<\/li>\n<li class=\"uneditable-description\">Give a discount to patients who pay in full, up front.<\/li>\n<li class=\"uneditable-description\">Reward patients who provide referrals with gift cards to a local store or a discount on their next service.<\/li>\n<\/ul>\n<h2 class=\"uneditable-description\"><b>5. Ask for feedback<\/b><\/h2>\n<p class=\"uneditable-description\">After patients search online for orthodontists or turn to social media for referrals, they\u2019re looking at ratings and reading reviews. They want to know what other patients think of you and how satisfied they are with your services. Online reviews can also help improve your SEO rankings, so they should be an important part of your overall marketing strategy.<\/p>\n<ul>\n<li class=\"uneditable-description\">Ask for patient feedback in a timely manner \u2014 send them a note right after their appointment to increase the chances they\u2019ll leave a review. You can do this by sending an email with links to your Google+ page, Facebook page or Zocdoc profile.<\/li>\n<li class=\"uneditable-description\">Monitor and respond to any negative reviews, and work to resolve the issues patients bring up. This will show prospective patients that customer satisfaction is important to you.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Between handling back-to-back appointments, making sure your support staff is set up for success, and\u00a0doing everything else necessary to keep your orthodontic practice running smoothly, chances are you don\u2019t have the time, budget or know-how to create and implement a large-scale marketing strategy. But in today\u2019s competitive healthcare space, where one poor patient review can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-17390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Marketing Strategies for Orthodontists<\/title>\n<meta name=\"description\" content=\"5 easy, cost-effective marketing strategies to help busy orthodontists attract new patients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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