Each month, millions of patients visit Zocdoc to find healthcare providers across every state and every specialty and to instantly book an appointment online. That means every day, with their clicks, patients are telling us what they want from their providers \u2014 and who meets their standards.<\/p>\n
Patient preferences tell us a lot about how best to support those patients. The more insight your practice gains on real patient behavior, the better you can position yourself in the marketplace.<\/p>\n
Let\u2019s break down the 5 Ws (and one H) of a Zocdoc patient.<\/p>\n
Everybody, with a female, 30-plus skew<\/em><\/p>\n Proof:\u00a0Two in 3 users are female. About two-thirds are over 30, while the rest are young adults ages 18 to 29.<\/p>\n A provider who takes their commercial insurance<\/em><\/p>\n Proof: Nearly 90 percent of bookings are in-network. Three in 4 book with commercial insurance.<\/p>\n Immediately, but they’ll book anytime \u2014 day or night<\/em><\/p>\n Proof: The typical appointment on Zocdoc takes place within 24 to 72 hours of booking. Nearly 40 percent of all appointments were booked outside of work hours, between 5 p.m. and 9 a.m. One-fifth of all appointments were booked on Saturday.<\/p>\nWhat are they looking for?<\/h2>\n
When do they want to meet?<\/h2>\n
Where do they want to meet?<\/h2>\n