{"id":18049,"date":"2024-02-14T12:07:59","date_gmt":"2024-02-14T17:07:59","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-02-15T12:14:26","modified_gmt":"2024-02-15T17:14:26","slug":"why-visit-reasons-matter-get-discovered-in-the-right-patient-searches","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/why-visit-reasons-matter-get-discovered-in-the-right-patient-searches\/","title":{"rendered":"Why Visit Reasons Matter: Get Discovered in the Right Patient Searches"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Each month, millions of patients turn to Zocdoc to connect with new providers. Every search is an opportunity for you to be discovered by the right patient. That\u2019s why we\u2019re continually improving the tools that help you get more bookings from the patients you can treat. Our latest product updates to visit reason settings makes it easy to highlight all of the services you offer and set preferences (such as visit length) so you can show up in more relevant search results.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to Know About Visit Reasons<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">On Zocdoc, patients search for a \u201cvisit reason\u201d \u2013 the symptom, procedure or service that best describes why they need care. However, many patients need help putting this into medical terms. For instance, a patient may book a dermatology consultation without specifying they want a specialized botox treatment, while another patient with LASIK in mind may search for an \u201ceye doctor\u201d because they aren\u2019t sure what type of specialist to see. We launched a <a href=\"https:\/\/www.zocdoc.com\/about\/news\/zocdoc-introduces-guided-search-helping-patients-more-confidently-connect-with-the-right-providers\/\">guided search<\/a> experience to help patients translate what they are looking for into specific visit reasons.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/why-visit-reasons-matter-get-discovered-in-the-right-patient-searches\/attachment\/02derm_cosmetic-2\/\" rel=\"attachment wp-att-18057\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1144\" src=\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/02\/02Derm_Cosmetic-1.gif\" alt=\"\" class=\"wp-image-18057\" style=\"width:315px;height:auto\"\/><\/a><\/figure>\n\n\n\n<p><b>Key takeaway: <\/b><span style=\"font-weight: 400;\">Patients need guidance when searching for a doctor \u2013\u2013 visit reasons help them specify the care they need.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Your Visit Reasons Matter<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s important to opt into the visit reasons that reflect your full scope of practice, so you show up in relevant search results and highlight all the services you offer. Patients are increasingly searching on Zocdoc for specific visit reasons, which gives providers a better idea of what patients are coming in for ahead of the appointment.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since the launch of <a href=\"https:\/\/www.zocdoc.com\/about\/news\/zocdoc-introduces-guided-search-helping-patients-more-confidently-connect-with-the-right-providers\/\">guided search<\/a>, we\u2019ve seen more searches with visit reasons leading to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+100%<span style=\"font-weight: 400;\"> increase in bookings for pregnancy care<\/span><\/li>\n\n\n\n<li>+113%<span style=\"font-weight: 400;\"> increase in primary care bookings for an annual physical<\/span><\/li>\n\n\n\n<li>+190%<span style=\"font-weight: 400;\"> increase in dermatologist bookings for cosmetic care<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>Key takeaway: <\/b><span style=\"font-weight: 400;\">Adding all the visit reasons you offer can increase your chances of being found in more of the right searches.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Select the Right Visit Reasons<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Our improved visit reason settings makes it easy to manage your visit reasons to reach the right patients. Instead of scrolling through a long list of individual visit reasons, just select the categories of care you offer. You can also quickly apply preferences, such as appointment length and whether you want to see patients virtually, for a whole category of visit reasons at once.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, dermatologists who select the category \u201cCommon Skin Conditions\u201d appear for all relevant visit reasons (e.g. acne, eczema, sunburn, etc.) with one click and can set one standard visit length.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-video alignleft\"><video height=\"1912\" style=\"aspect-ratio: 2880 \/ 1912;\" width=\"2880\" autoplay controls src=\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/02\/ProviderVRSettingsMenu.mov\"><\/video><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">There are some common categories that all providers within a specialty can treat (ex. annual exams, common problem visits) and others that vary by practice and provider (ex. prenatal care, periodontal services). To help you get started, we\u2019ve opted you into the visit reasons that are commonly accepted by your speciality. Add missing categories to cover your full scope of practice and highlight your full range of services. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1912\" style=\"aspect-ratio: 2804 \/ 1912;\" width=\"2804\" autoplay controls src=\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/02\/SettingsPage1.mov\"><\/video><\/figure>\n\n\n\n<p><b>Key takeaway:<\/b><span style=\"font-weight: 400;\"> It\u2019s now easier to add visit reasons &#8211; simply select from a few categories you see patients for and be opted into all relevant visit reasons.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who is this available to?<\/h2>\n\n\n\n<p>We\u2019re committed to helping the right patients find the right providers, which is why we launched guided search and made improvements to visit reason selection. To start, updated visit reason settings will be available for Dentists, Dermatologists, OB-GYNs, Ophthalmologists, Optometrists, and Primary Care Doctors. Providers within these six specialties will see the updated settings in the account gradually over the coming weeks.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Check out our <\/span><a href=\"https:\/\/www.zocdoc.com\/provider-help\/en\/articles\/8858463-visit-reason-settings-for-dentists-dermatologists-ob-gyns-opthalmologists-optometrists-and-primary-care-doctors\"><span style=\"font-weight: 400;\">Help Center for a step-by-step guide<\/span><\/a><span style=\"font-weight: 400;\"> on how you can manage your visit reason settings.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each month, millions of patients turn to Zocdoc to connect with new providers. Every search is an opportunity for you to be discovered by the right patient. That\u2019s why we\u2019re continually improving the tools that help you get more bookings from the patients you can treat. Our latest product updates to visit reason settings makes [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":18056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[114],"tags":[18,115,118,123,124,119],"class_list":["post-18049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news","tag-dentist","tag-dermatologist","tag-ob-gyn","tag-ophthalmologist","tag-optometrist","tag-primary-care-doctor"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Visit Reasons Matter: Get Discovered in the Right Patient Searches - Practice Resources<\/title>\n<meta name=\"description\" content=\"Providers can boost bookings by adding visit reasons for relevant patient searches.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/why-visit-reasons-matter-get-discovered-in-the-right-patient-searches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Visit Reasons Matter: Get Discovered in the Right Patient Searches - 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