{"id":18149,"date":"2024-04-04T11:33:29","date_gmt":"2024-04-04T16:33:29","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-05-29T12:17:21","modified_gmt":"2024-05-29T17:17:21","slug":"which-specialties-have-the-most-loyal-patients","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/which-specialties-have-the-most-loyal-patients\/","title":{"rendered":"Which Specialties Have the Most Loyal Patients?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every month, millions of people search for healthcare providers on Zocdoc. These patients have loyalty in mind and are looking for providers they can keep seeing in the long run. In fact, 80+% of Zocdoc patients rebook with the same provider when rebooking in the same specialty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While January, March and May tend to be the <\/span><a href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/when-do-patients-want-to-see-the-doctor\/\"><span style=\"font-weight: 400;\">busiest times for new bookings<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s a great reminder to take steps to ensure new patients become long-term, loyal patients. Looking at the average patient value of the course of a year, <\/span><a href=\"https:\/\/www.zocdoc.com\/resources\/white-papers\/patient-value\/\"><span style=\"font-weight: 400;\">the most valuable patients are those who return again and again<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We analyzed Zocdoc\u2019s rebooking data from 2022 and 2023, with rebookings defined as initial new patient visits who later booked again with the same provider. Here\u2019s what you need to know about specialties with the most loyal patients.<\/span><\/p>\n<h2>Does your specialty see high loyalty?<\/h2>\n<p><span style=\"font-weight: 400;\">The top ranking specialties with the most loyal patients are providers that offer specialized care. Patients are often more likely to need recurring visits and the good news is they want to remain loyal to providers with whom they\u2019ve had initial visits. Urgent care might seem like an exception, however, increasingly people turn to their established urgent care facility as part of their overall care team for visit reasons including STI testing, annual visits, sore throats, and prescriptions\/refills.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18151\" src=\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/04\/01.-Article_Which-Specialties-Have-the-Most-Loyal-Patients.png\" alt=\"\" width=\"1692\" height=\"2400\" srcset=\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/04\/01.-Article_Which-Specialties-Have-the-Most-Loyal-Patients.png 1692w, https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/04\/01.-Article_Which-Specialties-Have-the-Most-Loyal-Patients-212x300.png 212w, https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/04\/01.-Article_Which-Specialties-Have-the-Most-Loyal-Patients-722x1024.png 722w, https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/04\/01.-Article_Which-Specialties-Have-the-Most-Loyal-Patients-768x1089.png 768w, https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/04\/01.-Article_Which-Specialties-Have-the-Most-Loyal-Patients-1083x1536.png 1083w, https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/04\/01.-Article_Which-Specialties-Have-the-Most-Loyal-Patients-1444x2048.png 1444w\" sizes=\"auto, (max-width: 1692px) 100vw, 1692px\" \/><\/span>While these are the top 10 specialties with the most loyal patients, the good news is that all of the patients who are looking for new providers on Zocdoc want to find providers they can keep seeing long-term. Having patients who return again and again greatly increases revenue, which is why it\u2019s important to understand what factors contribute to loyalty. <span style=\"font-weight: 400;\">Learn more about how to reach and retain loyal patients by <\/span><a href=\"https:\/\/www.zocdoc.com\/resources\/white-papers\/patient-loyalty\/?utm_medium=organicpro&amp;utm_source=TheScript&amp;utm_campaign=TheScript\"><span style=\"font-weight: 400;\">downloading our white paper today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.zocdoc.com\/about\/join?utm_medium=organicpro&amp;utm_source=TheScript&amp;utm_campaign=TheScript\"><span style=\"font-weight: 400;\">List your practice on Zocdoc today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Every month, millions of people search for healthcare providers on Zocdoc. These patients have loyalty in mind and are looking for providers they can keep seeing in the long run. In fact, 80+% of Zocdoc patients rebook with the same provider when rebooking in the same specialty. While January, March and May tend to be [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":18152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[110],"tags":[121],"class_list":["post-18149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights","tag-general-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which Specialties Have the Most Loyal Patients? - Practice Resources<\/title>\n<meta name=\"description\" content=\"Find out how your specialty compares.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/which-specialties-have-the-most-loyal-patients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Specialties Have the Most Loyal Patients? 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