{"id":18274,"date":"2024-06-12T14:46:01","date_gmt":"2024-06-12T19:46:01","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-06-14T09:25:59","modified_gmt":"2024-06-14T14:25:59","slug":"3-reasons-large-medical-groups-are-growing-on-zocdoc","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/3-reasons-large-medical-groups-are-growing-on-zocdoc\/","title":{"rendered":"3 Reasons Large Medical Groups Are Growing on Zocdoc"},"content":{"rendered":"

Over 100,000 providers rely on Zocdoc to connect with millions of patients and grow their businesses. Large medical groups are increasingly choosing to partner with Zocdoc to carve out more market share and reach their growth goals. In fact, we\u2019ve seen 10x growth from this market segment since the beginning of 2020, when large medical groups had 5,600 providers on Zocdoc. Today, they\u2019re over 56,000.\"\"<\/span><\/p>\n

Why do these groups partner with Zocdoc? We enable their strategic growth playbooks in three key ways.<\/span><\/p>\n

1. They focus on patient value metrics<\/h2>\n

Large medical groups place an emphasis on patient value<\/a> metrics like <\/span>cost per lead<\/span> and lifetime value, allowing them to improve their profit margins. The latter is important, since patients who come back again and again generate the highest revenue and are the most valuable. Choosing a platform like Zocdoc, that has built-in marketing, and pricing designed to facilitate long-term relationships (you only pay for a new patient booking) can help grow your bottom line. What\u2019s more, Zocdoc makes it easy for you to measure your ROI with transparent metrics customized to your health system \u2014 so you can see exactly how much you\u2019re getting out of your investment.\"\"<\/span><\/p>\n

2. They take advantage of advanced practice providers (APPs) to carve out more market share<\/h2>\n

To meet patient demand, large medical groups often <\/span>bring on advanced practice providers (APPs)<\/span><\/a> including nurse practitioners (NPs) and physician assistants (PAs). This expands their capacity and near-term availability while growing their business. Practices that use APPs had more availability over 90 days than those that don\u2019t.<\/span><\/p>\n

Patients are also happy with the quality of care they get from APPs. Based on average reviews pulled in October 2022, Zocdoc found that appointments booked with APPs received an average rating of 4.76, while traditional providers received an average rating of 4.79.<\/span><\/p>\n

3. They\u2019re set up to move quickly and adapt<\/h2>\n

Large medical groups<\/a> often have organizational structures that empower them to move fast when making decisions, helping them adapt and grow quickly. As they increase availability or expand into different specialities or locations, it\u2019s important to be able to target patient demographics accordingly.\"\"<\/span><\/p>\n

By focusing on the right patient metrics, increasing near-term availability (hint: working with APPs and allowing patients to book directly with them), and operating in an agile manner, large medical groups can set themselves up for success.<\/span><\/p>\n

Learn more about how Zocdoc can help grow your practice today<\/span><\/a>.<\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"

Over 100,000 providers rely on Zocdoc to connect with millions of patients and grow their businesses. Large medical groups are increasingly choosing to partner with Zocdoc to carve out more market share and reach their growth goals. In fact, we\u2019ve seen 10x growth from this market segment since the beginning of 2020, when large medical […]<\/p>\n","protected":false},"author":48,"featured_media":17732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[121],"class_list":["post-18274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-trends","tag-general-healthcare"],"acf":[],"yoast_head":"\n3 Reasons Large Medical Groups Are Growing on Zocdoc - Practice Resources<\/title>\n<meta name=\"description\" content=\"Find out why large medical groups have grown 10x on Zocdoc in the past 3 years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/3-reasons-large-medical-groups-are-growing-on-zocdoc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons Large Medical Groups Are Growing on Zocdoc - 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