{"id":18275,"date":"2024-06-12T14:30:41","date_gmt":"2024-06-12T19:30:41","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-06-14T09:13:31","modified_gmt":"2024-06-14T14:13:31","slug":"3-ways-zocdocs-built-in-marketing-helps-providers-achieve-their-growth-goals","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/3-ways-zocdocs-built-in-marketing-helps-providers-achieve-their-growth-goals\/","title":{"rendered":"3 Ways Zocdoc\u2019s Built-in Marketing Helps Providers Achieve Their Growth Goals"},"content":{"rendered":"

Over 100,000 providers across every state and specialty use Zocdoc to reach new patients, fill last-minute openings, and enhance their online presence. As the largest healthcare marketplace of its kind, Zocdoc attracts millions of patients looking for healthcare every month, making it easier for providers to get bookings. Here are three ways our built-in marketing can bolster your own marketing efforts, helping you achieve your growth goals.<\/span><\/p>\n

1. Take advantage of millions in national marketing spend<\/h2>\n

We spend $100 million on national marketing so that patients know our name and recognize Zocdoc as a destination for a great healthcare experience. Patients hear about us via TV channels, streaming services like Hulu and Spotify, and podcasts. You\u2019ll gain visibility among a vast, high-intent audience searching for new providers that might not have discovered you otherwise.<\/span><\/p>\n

2. Instantly optimize SEO<\/h2>\n

Having a strong organic SEO plan that you can continue to analyze and refine is essential for staying ahead of the competition and reaching new patients. If you\u2019re looking to grow your business but don\u2019t have the bandwidth to dig into SEO (or need help amplifying your efforts), consider joining a platform like Zocdoc that does the work for you. In addition to being optimized for mobile, Zocdoc listings serve as valuable backlinks, verified patient reviews are built-in, there\u2019s an emphasis on local search, and best of all, you tap into a platform with a substantial, high-intent user base. This increased visibility on a trusted platform increases organic search traffic and contributes to healthier business growth.<\/span><\/p>\n

3. Target patients by speciality (and easily adjust as your needs change)<\/h2>\n

Unlike other patient acquisition channels, Zocdoc makes it easy to target the right patients for your unique growth needs. You can select the conditions and specialties for which you want to attract new patients. That way, you only show up in the searches where you\u2019re the right fit for the patient. What\u2019s more, if your needs or availability changes, it\u2019s easy to adjust your targeting.\"\"<\/span><\/p>\n

Interested in joining Zocdoc? We\u2019ll look at your growth targets, specific needs, and web traffic, and create a customized proposal showing the size of the opportunity and how we can help you achieve your goals. <\/span>Get started today<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Over 100,000 providers across every state and specialty use Zocdoc to reach new patients, fill last-minute openings, and enhance their online presence. As the largest healthcare marketplace of its kind, Zocdoc attracts millions of patients looking for healthcare every month, making it easier for providers to get bookings. Here are three ways our built-in marketing […]<\/p>\n","protected":false},"author":16,"featured_media":17758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[121],"class_list":["post-18275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-guides","tag-general-healthcare"],"acf":[],"yoast_head":"\n3 Ways Zocdoc\u2019s Built-in Marketing Helps Providers Achieve Their Growth Goals - Practice Resources<\/title>\n<meta name=\"description\" content=\"We\u2019ll do the heavy lifting for you so you can focus on patient care.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/3-ways-zocdocs-built-in-marketing-helps-providers-achieve-their-growth-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways Zocdoc\u2019s Built-in Marketing Helps Providers Achieve Their Growth Goals - 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