{"id":18330,"date":"2024-06-26T14:32:31","date_gmt":"2024-06-26T19:32:31","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-06-26T14:32:31","modified_gmt":"2024-06-26T19:32:31","slug":"are-you-keeping-up-with-patient-demand-in-chicago","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/","title":{"rendered":"Are You Keeping Up With Patient Demand in Chicago?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Patient search volume is rising in the Chicago metro area, and now is the time for health care providers to strike before the winds change.<\/span><\/p>\n<h2>CHICAGO\u2019S DEEP GROWTH<\/h2>\n<p><span style=\"font-weight: 400;\">From June 2023 to May 2024, search volume performance in the Chicago metro area outpaced the rest of Illinois, Indiana, and Wisconsin by 142%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the Chicago metro area, Cook, Kendall, and Kane counties have seen the strongest search growth (+59%, +48%, and +30% higher YoY, respectively.)<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Did you know?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Patient demand is especially high in Cook county, providing an exciting opportunity for providers. In fact, Cook county has 83% of the top zip codes with unmet demand* in the Chicago metro area.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.<\/span><\/i><\/p>\n<h2>HOTTEST GROWING CHICAGO SPECIALTIES<\/h2>\n<p><span style=\"font-weight: 400;\">The top 5 specialties in the Chicago metro area that saw the greatest increase in searches YoY compared to the rest of the state included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ob-gyn: +185%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Primary Care: +133%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ENT: +106%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optometry: +104%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dental: +83%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We\u2019ve got all the insights into the types of Zocdoc patients booking in the Chicago metro area \u2014 including how and why they\u2019re so valuable to providers.<\/span><\/p>\n<h2>YOUNG \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Younger patients are driving the most demand in the Chicago metro area, with 41% percent in their 20s and 34% in their 30s. The market skews younger compared to other cities like New York (where 34% of bookers are in their 20s) and the national average (37% of bookers are in their 20s).<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Provider type<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 20s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 30s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 40s<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Overall<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">41%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">34%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Ob-gyn<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">49%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">35%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">8%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Mental Health<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">43%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">34%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Dermatology<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">40%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">34%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">12%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Primary Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">42%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">35%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Urgent Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">44%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">33%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>INSURED \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Eighty-seven percent \u2014 an overwhelming majority of Chicago metro area bookings on Zocdoc \u2014 are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 92% of dental appointments, 91% of ENT appointments, 90% of both optometry and ophthalmology appointments, and 89% of primary care appointments.<\/span><\/p>\n<h2>AND NEW.<\/h2>\n<p><span style=\"font-weight: 400;\">Eighty percent of bookings in the Chicago metro area are new patient bookings. These patients are extremely valuable since the data also shows <\/span><a href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/which-patients-are-the-most-loyal\/\"><span style=\"font-weight: 400;\">new patients want to become loyal, long-term patients<\/span><\/a><span style=\"font-weight: 400;\">. Bringing in new patients who return again and again drives the greatest revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top 5 specialties with new patient bookings in the Chicago metro area included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ophthalmology: 92%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orthopedics: 91%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ENT: 90%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dental: 88%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dermatology: 85%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Chicago metro area presents a prime opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about <\/span><a href=\"https:\/\/www.zocdoc.com\/about\/enterprise\/?utm_medium=organicpro&amp;utm_source=TheScript&amp;utm_campaign=TheScript\"><span style=\"font-weight: 400;\">how you can take advantage of Chicago&#8217;s high patient demand<\/span><\/a><span style=\"font-weight: 400;\">. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patient search volume is rising in the Chicago metro area, and now is the time for health care providers to strike before the winds change. CHICAGO\u2019S DEEP GROWTH From June 2023 to May 2024, search volume performance in the Chicago metro area outpaced the rest of Illinois, Indiana, and Wisconsin by 142%. Within the Chicago [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":18331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[121],"class_list":["post-18330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-trends","tag-general-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Keeping Up With Patient Demand in Chicago? - Practice Resources<\/title>\n<meta name=\"description\" content=\"Find out the top 5 specialties patients are searching for in the Chicago metro area.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Keeping Up With Patient Demand in Chicago? - Practice Resources\" \/>\n<meta property=\"og:description\" content=\"Find out the top 5 specialties patients are searching for in the Chicago metro area.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/\" \/>\n<meta property=\"og:site_name\" content=\"Practice Resources\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-26T19:32:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-IL-IN-WI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1693\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jenny Rockow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenny Rockow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/\",\"url\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/\",\"name\":\"Are You Keeping Up With Patient Demand in Chicago? - Practice Resources\",\"isPartOf\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-IL-IN-WI.png\",\"datePublished\":\"2024-06-26T19:32:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/#\/schema\/person\/440ddf1c6df321a5a40c9a6ca3243ca7\"},\"description\":\"Find out the top 5 specialties patients are searching for in the Chicago metro area.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/#primaryimage\",\"url\":\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-IL-IN-WI.png\",\"contentUrl\":\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-IL-IN-WI.png\",\"width\":1693,\"height\":920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zocdoc.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are You Keeping Up With Patient Demand in Chicago?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/#website\",\"url\":\"https:\/\/www.zocdoc.com\/resources\/\",\"name\":\"Practice Resources\",\"description\":\"Useful insights, advice and resources for running and growing your practice from Zocdoc.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zocdoc.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/#\/schema\/person\/440ddf1c6df321a5a40c9a6ca3243ca7\",\"name\":\"Jenny Rockow\",\"url\":\"https:\/\/www.zocdoc.com\/resources\/author\/jenny-rockowzocdoc-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are You Keeping Up With Patient Demand in Chicago? - Practice Resources","description":"Find out the top 5 specialties patients are searching for in the Chicago metro area.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/","og_locale":"en_US","og_type":"article","og_title":"Are You Keeping Up With Patient Demand in Chicago? - Practice Resources","og_description":"Find out the top 5 specialties patients are searching for in the Chicago metro area.","og_url":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/","og_site_name":"Practice Resources","article_published_time":"2024-06-26T19:32:31+00:00","og_image":[{"width":1693,"height":920,"url":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-IL-IN-WI.png","type":"image\/png"}],"author":"Jenny Rockow","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jenny Rockow","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/","url":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/","name":"Are You Keeping Up With Patient Demand in Chicago? - Practice Resources","isPartOf":{"@id":"https:\/\/www.zocdoc.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/#primaryimage"},"image":{"@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/#primaryimage"},"thumbnailUrl":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-IL-IN-WI.png","datePublished":"2024-06-26T19:32:31+00:00","author":{"@id":"https:\/\/www.zocdoc.com\/resources\/#\/schema\/person\/440ddf1c6df321a5a40c9a6ca3243ca7"},"description":"Find out the top 5 specialties patients are searching for in the Chicago metro area.","breadcrumb":{"@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/#primaryimage","url":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-IL-IN-WI.png","contentUrl":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-IL-IN-WI.png","width":1693,"height":920},{"@type":"BreadcrumbList","@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-chicago\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zocdoc.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Are You Keeping Up With Patient Demand in Chicago?"}]},{"@type":"WebSite","@id":"https:\/\/www.zocdoc.com\/resources\/#website","url":"https:\/\/www.zocdoc.com\/resources\/","name":"Practice Resources","description":"Useful insights, advice and resources for running and growing your practice from Zocdoc.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zocdoc.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.zocdoc.com\/resources\/#\/schema\/person\/440ddf1c6df321a5a40c9a6ca3243ca7","name":"Jenny Rockow","url":"https:\/\/www.zocdoc.com\/resources\/author\/jenny-rockowzocdoc-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/posts\/18330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/comments?post=18330"}],"version-history":[{"count":0,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/posts\/18330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/media\/18331"}],"wp:attachment":[{"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/media?parent=18330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/categories?post=18330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/tags?post=18330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}