{"id":18333,"date":"2024-06-26T15:00:28","date_gmt":"2024-06-26T20:00:28","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-06-26T15:00:28","modified_gmt":"2024-06-26T20:00:28","slug":"are-you-keeping-up-with-patient-demand-in-new-york","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-new-york\/","title":{"rendered":"Are You Keeping Up With Patient Demand in New York?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Patient search volume is rising in the New York metro area, and now is the time for health care providers to take advantage in a place that never sleeps.<\/span><\/p>\n<h2>BIG APPLE, EVEN BIGGER GROWTH<\/h2>\n<p><span style=\"font-weight: 400;\">From June 2023 to May 2024, search volume performance in the New York metro area outpaced the rest of New York, New Jersey, and Pennsylvania by 59%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the New York metro area, Pike and Essex counties have seen the strongest search volume growth. Here\u2019s how the top 5 counties grew in search volume YoY compared to the rest of the counties in the New York metro area:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pike: +383%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Essex: +70%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New York: +60%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Union: +58%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Putnam: +44%<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Did you know?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">New York County (Manhattan) has the number one zip code (10007) for unmet demand.* This means there\u2019s an exciting opportunity for providers to gain more patients in Manhattan.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.<\/span><\/i><\/p>\n<h2>SKY-HIGH SPECIALTIES<\/h2>\n<p><span style=\"font-weight: 400;\">Patients in the New York metro area are overwhelmingly searching for ENT specialists. The top 5 specialties that saw the greatest increase in searches YoY compared to the rest of the state included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ENT: +1,163%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dental: +754%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Urgent Care: +121%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Primary Care: +47%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mental health: +30%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We\u2019ve got all the insights into the types of Zocdoc patients booking in the New York metro area \u2014 including how and why they\u2019re so valuable to providers.\u00a0<\/span><\/p>\n<h2>YOUNG \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Younger patients are driving the most demand in the New York metro area, with 34% percent in their 20s and 36% in their 30s.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Provider type<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 20s <\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 30s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 40s<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Overall<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">34%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">36%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">14%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Ob-gyn<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">36%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">43%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Mental Health<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">34%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">41%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">13%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Dermatology<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">36%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">34%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">14%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Primary Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">38%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">35%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">13%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Urgent Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">32%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">39%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">14%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>INSURED \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Eighty-four percent \u2014 an overwhelming majority of New York metro area bookings on Zocdoc \u2014 are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 92% of dental appointments, 87% of ENT appointments, 86% of dermatology appointments, and 85% of optometry appointments.<\/span><\/p>\n<h2>AND NEW.<\/h2>\n<p><span style=\"font-weight: 400;\">Seventy-eight percent of bookings in the New York metro area are new patient bookings. These patients are extremely valuable since the data also shows <\/span><a href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/which-patients-are-the-most-loyal\/\"><span style=\"font-weight: 400;\">new patients want to become loyal, long-term patients<\/span><\/a><span style=\"font-weight: 400;\">. Bringing in new patients who return again and again drives the greatest revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top 5 specialties with new patient bookings in the New York metro area included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mental Health: 88%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ENT: 86%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dermatology: 85%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Urgent Care: 83%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dental: 82%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The New York metro area presents a huge opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about <\/span><a href=\"https:\/\/www.zocdoc.com\/about\/enterprise\/?utm_medium=organicpro&amp;utm_source=TheScript&amp;utm_campaign=TheScript\"><span style=\"font-weight: 400;\">how you can take advantage of New York&#8217;s high patient demand<\/span><\/a><span style=\"font-weight: 400;\">. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patient search volume is rising in the New York metro area, and now is the time for health care providers to take advantage in a place that never sleeps. BIG APPLE, EVEN BIGGER GROWTH From June 2023 to May 2024, search volume performance in the New York metro area outpaced the rest of New York, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":18334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[121],"class_list":["post-18333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-trends","tag-general-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Keeping Up With Patient Demand in New York? - Practice Resources<\/title>\n<meta name=\"description\" content=\"Find out what patient demographic are driving the top growing specialties in the New York metro area.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-new-york\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Keeping Up With Patient Demand in New York? 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