{"id":18335,"date":"2024-06-26T15:42:57","date_gmt":"2024-06-26T20:42:57","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-06-26T15:42:57","modified_gmt":"2024-06-26T20:42:57","slug":"are-you-keeping-up-with-patient-demand-in-philadelphia","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/","title":{"rendered":"Are You Keeping Up With Patient Demand in Philadelphia?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Patient search volume is rising in the Philadelphia metro area, and now is the time for health care providers to take advantage.<\/span><\/p>\n<h2>MORE BROTHERLY LOVE, EVEN MORE PATIENT GROWTH<\/h2>\n<p><span style=\"font-weight: 400;\">From June 2023 to May 2024, search volume performance in the Philadelphia metro area outpaced the rest of Pennsylvania, New Jersey, Delaware, and Maryland by 95%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the Philadelphia metro area, Bucks and Burlington counties have seen the strongest search volume growth (132% and 42%, respectively.)<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Did you know?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the Philly metro area, Philadelphia county has 58% of the top zip codes with unmet demand*, providing an exciting opportunity for providers. The top 5 zip codes with unmet demand (19102, 19146, 19130, 19104, and 19120) are all in Philadelphia county.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.<\/span><\/i><\/p>\n<h2>PHILADELPHIA\u2019S HOTTEST SPECIALTIES<\/h2>\n<p><span style=\"font-weight: 400;\">Patients in the Philadelphia metro area are overwhelmingly searching for primary care providers. The top 5 specialties that saw the greatest increase in searches YoY compared to the rest of the state included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Primary Care: +480%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dental: +165%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optometry: +134%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dermatology: +96%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ophthalmology: +72%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We\u2019ve got all the insights into the types of Zocdoc patients booking in the Philadelphia metro area \u2014 including how and why they\u2019re so valuable to providers.\u00a0<\/span><\/p>\n<h2>YOUNG \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Younger patients are driving the most demand in the Philadelphia metro area, with 40% percent in their 20s and 33% in their 30s. This is slightly higher than the national average of 37% for patients in their 20s.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Provider type<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 20s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 30s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 40s<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Overall<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">40%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">33%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">12%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Ob-gyn<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">48%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">9%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Mental Health<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">44%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">30%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Dermatology<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">36%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">32%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">13%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Primary Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">43%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">36%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Urgent Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">34%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">26%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">12%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>INSURED \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Eighty-eight percent \u2014 an overwhelming majority of Philadelphia metro area bookings on Zocdoc \u2014 are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 94% of dental appointments, 91% of primary care appointments, 90% of both optometry and ophthalmology appointments, and 88% of both ENT and dermatology appointments.<\/span><\/p>\n<h2>AND NEW.<\/h2>\n<p><span style=\"font-weight: 400;\">Eighty percent of bookings in the Philadelphia metro area are new patient bookings. These patients are extremely valuable since the data also shows <\/span><a href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/which-patients-are-the-most-loyal\/\"><span style=\"font-weight: 400;\">new patients want to become loyal, long-term patients<\/span><\/a><span style=\"font-weight: 400;\">. Bringing in new patients who return again and again drives the greatest revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top 5 specialties with new patient bookings in the Philadelphia metro area included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mental Health: 94%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orthopedics: 93%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dental: 90%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optometry: 89%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ENT: 85%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Philadelphia metro area presents a prime opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about <\/span><a href=\"https:\/\/www.zocdoc.com\/about\/enterprise\/?utm_medium=organicpro&amp;utm_source=TheScript&amp;utm_campaign=TheScript\"><span style=\"font-weight: 400;\">how you can take advantage of Philadelphia&#8217;s high patient demand<\/span><\/a><span style=\"font-weight: 400;\">. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patient search volume is rising in the Philadelphia metro area, and now is the time for health care providers to take advantage. MORE BROTHERLY LOVE, EVEN MORE PATIENT GROWTH From June 2023 to May 2024, search volume performance in the Philadelphia metro area outpaced the rest of Pennsylvania, New Jersey, Delaware, and Maryland by 95%. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":18336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[121],"class_list":["post-18335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-trends","tag-general-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Keeping Up With Patient Demand in Philadelphia? - Practice Resources<\/title>\n<meta name=\"description\" content=\"Get to know the patient demographics and in-demand specialties in the Philly metro area.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Keeping Up With Patient Demand in Philadelphia? - Practice Resources\" \/>\n<meta property=\"og:description\" content=\"Get to know the patient demographics and in-demand specialties in the Philly metro area.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/\" \/>\n<meta property=\"og:site_name\" content=\"Practice Resources\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-26T20:42:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-PA-NJ-DE-MD.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1693\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jonathan Katz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan Katz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/\",\"url\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/\",\"name\":\"Are You Keeping Up With Patient Demand in Philadelphia? - Practice Resources\",\"isPartOf\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-PA-NJ-DE-MD.png\",\"datePublished\":\"2024-06-26T20:42:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/#\/schema\/person\/88244c97809327c863deb2b09d7f88ee\"},\"description\":\"Get to know the patient demographics and in-demand specialties in the Philly metro area.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/#primaryimage\",\"url\":\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-PA-NJ-DE-MD.png\",\"contentUrl\":\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-PA-NJ-DE-MD.png\",\"width\":1693,\"height\":920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zocdoc.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are You Keeping Up With Patient Demand in Philadelphia?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/#website\",\"url\":\"https:\/\/www.zocdoc.com\/resources\/\",\"name\":\"Practice Resources\",\"description\":\"Useful insights, advice and resources for running and growing your practice from Zocdoc.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zocdoc.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/#\/schema\/person\/88244c97809327c863deb2b09d7f88ee\",\"name\":\"Jonathan Katz\",\"url\":\"https:\/\/www.zocdoc.com\/resources\/author\/jonathan-katz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are You Keeping Up With Patient Demand in Philadelphia? - Practice Resources","description":"Get to know the patient demographics and in-demand specialties in the Philly metro area.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/","og_locale":"en_US","og_type":"article","og_title":"Are You Keeping Up With Patient Demand in Philadelphia? - Practice Resources","og_description":"Get to know the patient demographics and in-demand specialties in the Philly metro area.","og_url":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/","og_site_name":"Practice Resources","article_published_time":"2024-06-26T20:42:57+00:00","og_image":[{"width":1693,"height":920,"url":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-PA-NJ-DE-MD.png","type":"image\/png"}],"author":"Jonathan Katz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jonathan Katz","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/","url":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/","name":"Are You Keeping Up With Patient Demand in Philadelphia? - Practice Resources","isPartOf":{"@id":"https:\/\/www.zocdoc.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/#primaryimage"},"image":{"@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/#primaryimage"},"thumbnailUrl":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-PA-NJ-DE-MD.png","datePublished":"2024-06-26T20:42:57+00:00","author":{"@id":"https:\/\/www.zocdoc.com\/resources\/#\/schema\/person\/88244c97809327c863deb2b09d7f88ee"},"description":"Get to know the patient demographics and in-demand specialties in the Philly metro area.","breadcrumb":{"@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/#primaryimage","url":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-PA-NJ-DE-MD.png","contentUrl":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/06\/Rising-Patient-Demand-PA-NJ-DE-MD.png","width":1693,"height":920},{"@type":"BreadcrumbList","@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-philadelphia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zocdoc.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Are You Keeping Up With Patient Demand in Philadelphia?"}]},{"@type":"WebSite","@id":"https:\/\/www.zocdoc.com\/resources\/#website","url":"https:\/\/www.zocdoc.com\/resources\/","name":"Practice Resources","description":"Useful insights, advice and resources for running and growing your practice from Zocdoc.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zocdoc.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.zocdoc.com\/resources\/#\/schema\/person\/88244c97809327c863deb2b09d7f88ee","name":"Jonathan Katz","url":"https:\/\/www.zocdoc.com\/resources\/author\/jonathan-katz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/posts\/18335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/comments?post=18335"}],"version-history":[{"count":0,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/posts\/18335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/media\/18336"}],"wp:attachment":[{"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/media?parent=18335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/categories?post=18335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/tags?post=18335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}