{"id":18337,"date":"2024-06-27T12:36:24","date_gmt":"2024-06-27T17:36:24","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-06-27T12:36:24","modified_gmt":"2024-06-27T17:36:24","slug":"are-you-keeping-up-with-patient-demand-in-boston","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-boston\/","title":{"rendered":"Are You Keeping Up With Patient Demand in Boston?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Patient search volume is rising in the Boston metro area, and now is the time for health care providers to take advantage.<\/span><\/p>\n<h2>BOSTON\u2019S REVOLUTIONARY GROWTH<\/h2>\n<p><span style=\"font-weight: 400;\">From June 2023 to May 2024, search volume performance in the Boston metro area outpaced the rest of Massachusetts and New Hampshire by 70%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the Boston metro area, Suffolk and Middlesex counties have seen the strongest search volume growth (+315% and +37%, respectively).<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Did you know?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Suffolk and Middlesex counties have 92% of the top zip codes with unmet demand* in the Boston metro area. The number one zip code with unmet demand is in Suffolk county (02203).<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.<\/span><\/i><\/p>\n<h2>BOSTON\u2019S BIG LEAGUE SPECIALTIES<\/h2>\n<p><span style=\"font-weight: 400;\">Patients in the Boston metro area are overwhelmingly searching for mental health providers.<\/span> <span style=\"font-weight: 400;\">The top 5 specialties with the greatest increase in searches YoY compared to the rest of the state included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mental Health: +123%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ophthalmology: +81%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optometry: +64%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ENT: +53%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ob-gyn: +49%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We\u2019ve got all the insights into the types of Zocdoc patients booking in the Boston metro area \u2014 including how and why they\u2019re so valuable to providers.<\/span><\/p>\n<h2>YOUNG \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Younger patients are driving the most demand in the Boston metro area, with 50% percent in their 20s and 30% in their 30s. This is significantly higher than the national average of 37% for patients in their 20s.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Provider type<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 20s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 30s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 40s<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Overall<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">50%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">30%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">8%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Ob-gyn<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">59%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">28%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">5%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Mental Health<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">51%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">29%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">8%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Dermatology<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">51%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">32%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">7%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Primary Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">51%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">32%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">7%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Urgent Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">61%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">24%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">6%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>INSURED \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Ninety-one percent \u2014 an overwhelming majority of Boston metro area bookings on Zocdoc \u2014 are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 93% of both dermatology and dental appointments, 92% of both ob-gyn and optometry appointments, and 91% of mental health appointments.<\/span><\/p>\n<h2>AND NEW.<\/h2>\n<p><span style=\"font-weight: 400;\">Eighty-seven percent of bookings in the Boston metro area are new patient bookings. These patients are extremely valuable since the data also shows <\/span><a href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/which-patients-are-the-most-loyal\/\"><span style=\"font-weight: 400;\">new patients want to become loyal, long-term patients<\/span><\/a><span style=\"font-weight: 400;\">. Bringing in new patients who return again and again drives the greatest revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top 5 specialties with new patient bookings in the Boston metro area included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ob-gyn: 96%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orthopedics: 95%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dermatology: 93%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Urgent Care: 93%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dental: 92%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Boston metro area presents a prime opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about <\/span><a href=\"https:\/\/www.zocdoc.com\/about\/enterprise\/?utm_medium=organicpro&amp;utm_source=TheScript&amp;utm_campaign=TheScript\"><span style=\"font-weight: 400;\">how you can take advantage of Boston&#8217;s high patient demand<\/span><\/a><span style=\"font-weight: 400;\">. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patient search volume is rising in the Boston metro area, and now is the time for health care providers to take advantage. BOSTON\u2019S REVOLUTIONARY GROWTH From June 2023 to May 2024, search volume performance in the Boston metro area outpaced the rest of Massachusetts and New Hampshire by 70%. Within the Boston metro area, Suffolk [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":18338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[121],"class_list":["post-18337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-trends","tag-general-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Keeping Up With Patient Demand in Boston? - Practice Resources<\/title>\n<meta name=\"description\" content=\"Patient search volume is rising in the Boston metro area, and now is the time for health care providers to take advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-boston\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Keeping Up With Patient Demand in Boston? 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