{"id":18341,"date":"2024-06-27T15:48:37","date_gmt":"2024-06-27T20:48:37","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-06-27T15:48:37","modified_gmt":"2024-06-27T20:48:37","slug":"are-you-keeping-up-with-patient-demand-in-charlotte","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-charlotte\/","title":{"rendered":"Are You Keeping Up With Patient Demand in Charlotte?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Patient search volume is rising in the Charlotte metro area, and now is the time for health care providers to take advantage.<\/span><\/p>\n<h2>CHARLOTTE\u2019S ROYAL GROWTH<\/h2>\n<p><span style=\"font-weight: 400;\">From June 2023 to May 2024, search volume performance in the<\/span> <span style=\"font-weight: 400;\">Charlotte metro area outpaced the national average by 265%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the Charlotte metro area, Cabarrus, Lincoln, and Iredell counties have seen the strongest growth in search volume YoY (766%, 328%, and 143%, respectively).<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Did you know?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cabarrus, Iredell, and Mecklenburg counties have 71% of the top zip codes with unmet demand* in the Charlotte metro area, providing an exciting opportunity for providers.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.<\/span><\/i><\/p>\n<h2>CHARLOTTE\u2019S HOTTEST SPECIALTIES<\/h2>\n<p><span style=\"font-weight: 400;\">Patients in the Charlotte metro area are overwhelmingly searching for dermatology providers. The top 5 specialties that saw the greatest increase in searches YoY compared to the rest of the state included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dermatology: +313%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dental: +134%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Urgent Care: +100%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ophthalmology: +94%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optometry: +55%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We\u2019ve got all the insights into the types of Zocdoc patients booking in the Charlotte metro area \u2014 including how and why they\u2019re so valuable to providers.<\/span><\/p>\n<h2>YOUNG \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Younger patients are driving the most demand in the Charlotte metro area, with 42% percent in their 20s and 28% in their 30s. This is higher than the national average of 37% for patients in their 20s.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Provider type<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 20s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 30s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 40s<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Overall<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">42%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">28%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">13%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Ob-gyn<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">50%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">28%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">14%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Mental Health<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">44%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">29%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">13%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Dermatology<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">44%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">28%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Primary Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">30%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">16%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Urgent Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">29%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">43%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">13%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>INSURED \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Ninety percent \u2014 an overwhelming majority of Charlotte metro area bookings on Zocdoc \u2014 are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 100% of ob-gyn appointments, 93% of dental appointments, 91% of mental health appointments, and 89% of dermatology appointments.<\/span><\/p>\n<h2>AND NEW.<\/h2>\n<p><span style=\"font-weight: 400;\">Ninety percent of bookings in the Charlotte metro area are new patient bookings. These patients are extremely valuable since the data also shows <\/span><a href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/which-patients-are-the-most-loyal\/\"><span style=\"font-weight: 400;\">new patients want to become loyal, long-term patients<\/span><\/a><span style=\"font-weight: 400;\">. Bringing in new patients who return again and again drives the greatest revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top specialties with new patient bookings in the Charlotte metro area included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optometry: 100%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dental: 98%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dermatology: 93%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Urgent Care: 91%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Charlotte metro area presents a large opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about <\/span><a href=\"https:\/\/www.zocdoc.com\/about\/enterprise\/?utm_medium=organicpro&amp;utm_source=TheScript&amp;utm_campaign=TheScript\"><span style=\"font-weight: 400;\">how you can take advantage of Charlotte&#8217;s high patient demand<\/span><\/a><span style=\"font-weight: 400;\">. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patient search volume is rising in the Charlotte metro area, and now is the time for health care providers to take advantage. CHARLOTTE\u2019S ROYAL GROWTH From June 2023 to May 2024, search volume performance in the Charlotte metro area outpaced the national average by 265%. Within the Charlotte metro area, Cabarrus, Lincoln, and Iredell counties [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":18342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[121],"class_list":["post-18341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-trends","tag-general-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Keeping Up With Patient Demand in Charlotte? - Practice Resources<\/title>\n<meta name=\"description\" content=\"Patient search volume in Charlotte is quickly eclipsing the rest of the nation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-charlotte\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Keeping Up With Patient Demand in Charlotte? 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