{"id":18343,"date":"2024-06-27T16:23:04","date_gmt":"2024-06-27T21:23:04","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-06-27T16:23:04","modified_gmt":"2024-06-27T21:23:04","slug":"are-you-keeping-up-with-patient-demand-in-san-diego","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-san-diego\/","title":{"rendered":"Are You Keeping Up With Patient Demand in San Diego?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Patient search volume is rising in the San Diego metro area, and now is the time for health care providers to take advantage before the tides turn.<\/span><\/p>\n<h2>SAN DIEGO\u2019S SUNNY GROWTH<\/h2>\n<p><span style=\"font-weight: 400;\">From June 2023 to May 2024, search volume performance in the San Diego metro area outpaced the rest of the nation by 31%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top two zip codes with the highest unmet demand* were in San Diego city (92132 and 92134), followed by Oceanside (92054) and Carlsbad (92008), providing an exciting opportunity for providers.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.<\/span><\/i><\/p>\n<h2>SAN DIEGO\u2019S WAVE-WORTHY SPECIALTIES<\/h2>\n<p><span style=\"font-weight: 400;\">Patients in the San Diego metro area are overwhelmingly searching for dermatology providers. The top specialties that saw the greatest increase in searches YoY compared to the rest of the state included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dermatology: +508%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optometry: +377%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ob-gyn: +108%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ophthalmology: +103%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We\u2019ve got all the insights into the types of Zocdoc patients booking in the San Diego metro area \u2014 including how and why they\u2019re so valuable to providers.<\/span><\/p>\n<h2>YOUNG \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Younger patients are driving the most demand in the San Diego metro area, with 43% percent in their 20s and 32% in their 30s. This is higher than the national average of 37% for patients in their 20s.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Provider type<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 20s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 30s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 40s<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Overall<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">43%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">32%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Ob-gyn<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">52%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">29%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">8%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Mental Health<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">38%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">34%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">14%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Dermatology<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">45%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">32%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Primary Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">48%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">30%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\"> 9%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Urgent Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">53%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">24%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">8%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>INSURED \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Eighty-seven percent \u2014 an overwhelming majority of San Diego metro area bookings on Zocdoc \u2014 are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 90% of dental appointments, 89% of both dermatology and mental health appointments, and 87% of optometry appointments.<\/span><\/p>\n<h2>AND NEW.<\/h2>\n<p><span style=\"font-weight: 400;\">Ninety percent of bookings in the San Diego metro area are new patient bookings. These patients are extremely valuable since the data also shows <\/span><a href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/which-patients-are-the-most-loyal\/\"><span style=\"font-weight: 400;\">new patients want to become loyal, long-term patients<\/span><\/a><span style=\"font-weight: 400;\">. Bringing in new patients who return again and again drives the greatest revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top 5 specialties with new patient bookings in the San Diego metro area included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ENT: 97%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ophthalmology: 97%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dental: 92%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dermatology: 92%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orthopedics: 91%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The San Diego metro area presents a great opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about <\/span><a href=\"https:\/\/www.zocdoc.com\/about\/enterprise\/?utm_medium=organicpro&amp;utm_source=TheScript&amp;utm_campaign=TheScript\"><span style=\"font-weight: 400;\">how you can take advantage of San Diego\u2019s high patient demand<\/span><\/a><span style=\"font-weight: 400;\">. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patient search volume is rising in the San Diego metro area, and now is the time for health care providers to take advantage before the tides turn. SAN DIEGO\u2019S SUNNY GROWTH From June 2023 to May 2024, search volume performance in the San Diego metro area outpaced the rest of the nation by 31%. The [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":18344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[121],"class_list":["post-18343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-trends","tag-general-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Keeping Up With Patient Demand in San Diego? - Practice Resources<\/title>\n<meta name=\"description\" content=\"Patients in San Diego skew young and are increasingly looking for certain specialties (hint: skin care is popular).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-san-diego\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Keeping Up With Patient Demand in San Diego? 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