{"id":18366,"date":"2024-08-07T09:17:14","date_gmt":"2024-08-07T14:17:14","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-08-07T09:17:14","modified_gmt":"2024-08-07T14:17:14","slug":"are-you-keeping-up-with-patient-demand-in-houston","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/","title":{"rendered":"Are You Keeping Up With Patient Demand in Houston?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Patient search volume is skyrocketing in the Houston metro area, and now is the time for health care providers to take advantage while the demand is high.<\/span><\/p>\n<h2>HOUSTON\u2019S ROCKET GROWTH<\/h2>\n<p><span style=\"font-weight: 400;\">From June 2023 to May 2024, search volume performance in the Houston metro area outpaced the rest of the state by 75%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the Houston metro area, San Jacinto and Liberty counties have seen the strongest search volume growth. Here\u2019s how the top 5 counties grew in search volume YoY compared to the rest of the counties in the Houston metro area:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">San Jacinto: +1,862%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Liberty: +1,067%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Waller: +747%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Brazoria: +223%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Harris: +110%<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Did you know?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Patient demand is especially high in Fort Bend county, providing an exciting opportunity for providers. In fact, Fort Bend has the number one zip code (77494) with unmet demand* in the Houston metro area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*<\/span><i><span style=\"font-weight: 400;\">Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.<\/span><\/i><\/p>\n<h2>HOTTEST GROWING HOUSTON SPECIALTIES<\/h2>\n<p><span style=\"font-weight: 400;\">The top five specialties in the Houston metro area that saw the greatest increase in searches YoY compared to the rest of the state included:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Primary care: +223%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mental health: +165%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Dermatology: +153%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ob-gyn: +119%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Urgent care: +67%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We\u2019ve got all the insights into the types of Zocdoc patients booking in the Houston metro area \u2014 including how and why they\u2019re so valuable to providers.<\/span><\/p>\n<h2>YOUNG \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Younger patients are driving the most demand in the Houston metro area, with 37% in their 20s and 32% in their 30s. The Houston market skews slightly younger compared to other cities like New York (where 34% of bookers are in their 20s) and is on par with the national average (37% of bookers are in their 20s). Ob-gyn and mental health specialties, in particular, are seeing significant growth driven by younger patients, with 48% and 41% of patients in their 20s, respectively.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Provider type<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 20s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 30s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 40s<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Overall<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">37%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">32%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">14%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Ob-gyn<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">48%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Mental Health<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">41%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">13%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Dermatology<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">36%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">13%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Primary Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">36%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">32%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">15%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Urgent Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">38%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">30%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">14%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>INSURED \u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Eighty-four percent \u2014 an overwhelming majority of Houston metro area bookings on Zocdoc \u2014 are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 92% of dental appointments, 91% of ENT appointments, 90% of optometry appointments, 89% of dermatology appointments, 86% of primary care appointments, and 85% of orthopedic appointments.<\/span><\/p>\n<h2>AND NEW.<\/h2>\n<p><span style=\"font-weight: 400;\">Eighty-four percent of bookings in the Houston metro area are new patient bookings. These patients are extremely valuable since the data also shows <\/span><a href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/which-patients-are-the-most-loyal\/\"><span style=\"font-weight: 400;\">new patients want to become loyal, long-term patients<\/span><\/a><span style=\"font-weight: 400;\">. Bringing in new patients who return again and again drives the greatest revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top five specialties with new patient bookings in the Houston metro area included:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">ENT: 95%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Orthopedics: 94%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Dental: 92%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ophthalmology: 90%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Urgent Care: 88%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Houston presents a hot opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about <\/span><a href=\"https:\/\/www.zocdoc.com\/about\/enterprise\/?utm_medium=organicpro&amp;utm_source=TheScript&amp;utm_campaign=TheScript\"><span style=\"font-weight: 400;\">how you can capitalize on Houston\u2019s high patient demand<\/span><\/a><span style=\"font-weight: 400;\">. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patient search volume is skyrocketing in the Houston metro area, and now is the time for health care providers to take advantage while the demand is high. HOUSTON\u2019S ROCKET GROWTH From June 2023 to May 2024, search volume performance in the Houston metro area outpaced the rest of the state by 75%. Within the Houston [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":18370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[121],"class_list":["post-18366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-trends","tag-general-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Keeping Up With Patient Demand in Houston? - Practice Resources<\/title>\n<meta name=\"description\" content=\"Find out what specialties are seeing the most growth among patients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Keeping Up With Patient Demand in Houston? - Practice Resources\" \/>\n<meta property=\"og:description\" content=\"Find out what specialties are seeing the most growth among patients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/\" \/>\n<meta property=\"og:site_name\" content=\"Practice Resources\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-07T14:17:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/08\/Rising-Patient-Demand-TX2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1693\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jonathan Katz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan Katz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/\",\"url\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/\",\"name\":\"Are You Keeping Up With Patient Demand in Houston? - Practice Resources\",\"isPartOf\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/08\/Rising-Patient-Demand-TX2.png\",\"datePublished\":\"2024-08-07T14:17:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/#\/schema\/person\/88244c97809327c863deb2b09d7f88ee\"},\"description\":\"Find out what specialties are seeing the most growth among patients.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/#primaryimage\",\"url\":\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/08\/Rising-Patient-Demand-TX2.png\",\"contentUrl\":\"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/08\/Rising-Patient-Demand-TX2.png\",\"width\":1693,\"height\":920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zocdoc.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are You Keeping Up With Patient Demand in Houston?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/#website\",\"url\":\"https:\/\/www.zocdoc.com\/resources\/\",\"name\":\"Practice Resources\",\"description\":\"Useful insights, advice and resources for running and growing your practice from Zocdoc.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zocdoc.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zocdoc.com\/resources\/#\/schema\/person\/88244c97809327c863deb2b09d7f88ee\",\"name\":\"Jonathan Katz\",\"url\":\"https:\/\/www.zocdoc.com\/resources\/author\/jonathan-katz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are You Keeping Up With Patient Demand in Houston? - Practice Resources","description":"Find out what specialties are seeing the most growth among patients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/","og_locale":"en_US","og_type":"article","og_title":"Are You Keeping Up With Patient Demand in Houston? - Practice Resources","og_description":"Find out what specialties are seeing the most growth among patients.","og_url":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/","og_site_name":"Practice Resources","article_published_time":"2024-08-07T14:17:14+00:00","og_image":[{"width":1693,"height":920,"url":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/08\/Rising-Patient-Demand-TX2.png","type":"image\/png"}],"author":"Jonathan Katz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jonathan Katz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/","url":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/","name":"Are You Keeping Up With Patient Demand in Houston? - Practice Resources","isPartOf":{"@id":"https:\/\/www.zocdoc.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/#primaryimage"},"image":{"@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/#primaryimage"},"thumbnailUrl":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/08\/Rising-Patient-Demand-TX2.png","datePublished":"2024-08-07T14:17:14+00:00","author":{"@id":"https:\/\/www.zocdoc.com\/resources\/#\/schema\/person\/88244c97809327c863deb2b09d7f88ee"},"description":"Find out what specialties are seeing the most growth among patients.","breadcrumb":{"@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/#primaryimage","url":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/08\/Rising-Patient-Demand-TX2.png","contentUrl":"https:\/\/thescript.wpengine.com\/wp-content\/uploads\/2024\/08\/Rising-Patient-Demand-TX2.png","width":1693,"height":920},{"@type":"BreadcrumbList","@id":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-houston\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zocdoc.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Are You Keeping Up With Patient Demand in Houston?"}]},{"@type":"WebSite","@id":"https:\/\/www.zocdoc.com\/resources\/#website","url":"https:\/\/www.zocdoc.com\/resources\/","name":"Practice Resources","description":"Useful insights, advice and resources for running and growing your practice from Zocdoc.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zocdoc.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.zocdoc.com\/resources\/#\/schema\/person\/88244c97809327c863deb2b09d7f88ee","name":"Jonathan Katz","url":"https:\/\/www.zocdoc.com\/resources\/author\/jonathan-katz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/posts\/18366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/comments?post=18366"}],"version-history":[{"count":0,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/posts\/18366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/media\/18370"}],"wp:attachment":[{"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/media?parent=18366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/categories?post=18366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zocdoc.com\/resources\/wp-json\/wp\/v2\/tags?post=18366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}