{"id":18401,"date":"2024-09-15T12:09:58","date_gmt":"2024-09-15T17:09:58","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-10-28T09:30:51","modified_gmt":"2024-10-28T14:30:51","slug":"how-zocdocs-sponsored-results-can-boost-patient-acquisition","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/how-zocdocs-sponsored-results-can-boost-patient-acquisition\/","title":{"rendered":"How Zocdoc\u2019s Sponsored Results Can Boost Patient Acquisition"},"content":{"rendered":"

Every month, millions of patients come to Zocdoc to find and book appointments. As the largest healthcare marketplace of our kind, we have unique insight into patient acquisition and marketing strategies. In competitive markets, it\u2019s essential to stand out from the crowd. A performance marketing tool that can help you do just that is Zocdoc\u2019s Sponsored Results. Similar to Google Ads or other cost-per-click platforms, Sponsored Results can help you acquire more patients and maximize your marketing spend, but with a few key differences. Here\u2019s what you need to know about the tool and why it\u2019s so effective.<\/span><\/p>\n

What is Sponsored Results?<\/b><\/h2>\n

Sponsored Results puts you at the top of Zocdoc search results, so more patients see and book with you. It allows you to:<\/span><\/p>\n

    \n
  1. Maximize your chance of being booked by patients.<\/span><\/li>\n
  2. Control costs by setting how much you\u2019re willing to spend on a new patient booking.<\/span><\/li>\n
  3. Increase conversion opportunity with two listings in search.\u00a0<\/span><\/li>\n<\/ol>\n

    How can it help you grow your business?<\/b><\/h2>\n

    Practices see an 18% increase in new patient bookings on average in the first 3 months of using Sponsored Results.<\/span><\/p>\n

    Several large practices have seen even larger growth. Recently a health system in the Southeast wanted to grow their new patient bookings across several specialties, and joined Sponsored Results to boost their visibility to patients. In just two weeks, they saw a 20% growth in bookings.\"\"<\/span><\/p>\n

    \n

    \u201cI\u2019ve gotten more new patients from Sponsored Results than I expected\u2026 it works out to be cheaper and more effective than other marketing I\u2019ve tried. I can see exactly how many patients I got for my spend.\u201d \u2013 Dr. Anthony Conte, New York, NY<\/span><\/i><\/p>\n

    \n

    <\/i>In many competitive markets, up to 30% of all new patient bookings come from Sponsored Results. With millions of patients searching for care on Zocdoc every month, providers not leveraging Sponsored Results could miss out on a meaningful share of new patients.<\/span><\/p>\n

    \n

    \u201cWe are not a mom and pop shop. We have slots to fill, and we are very data-driven. We <\/span><\/i>firmly believe that Zocdoc has built an incredible marketplace. On Sponsored Results, we spend <\/span><\/i>money because we realize the revenue potential of bringing a patient in.\u201d \u2013 Craig Gruen, Marketing Manager, Medical Offices of Manhattan<\/span><\/i><\/p>\n

    \n

    <\/i>Acquiring more patients directly translates to increased revenue. <\/span>Patients on Zocdoc want to be loyal regardless of practice size<\/span><\/a>. In fact, 80+% of Zocdoc patients rebook with the same provider when rebooking in the same specialty. This is ideal, since long-term, <\/span>loyal patients generate the most revenue<\/span><\/a>.<\/span><\/p>\n

    What does pricing look like?<\/b><\/h2>\n

    Like other ad platforms, you set a bid. In Sponsored Results, your bid is simple: it\u2019s what you want to pay for a booking, on top of the marketplace fee.<\/span><\/p>\n

    Zocdoc guarantees that your average cost per booking will be at or below the bid you set. For example, if you set an $80 bid, that means you\u2019re willing to pay $80 more for a new patient booking, on top of the marketplace fee. Your average cost per booking in Sponsored Results will be at most $80.<\/span><\/p>\n

    Moreover, you\u2019re only charged when you get results. If you get 0 bookings, you\u2019ll be charged $0 for Sponsored Results. With our price guarantee, you\u2019ll never get a surprise bill.<\/span><\/p>\n

    Hundreds of thousands of providers rely on Zocdoc to meet patients where they\u2019re searching. In competitive markets you can stand out with Sponsored Results. The paid performance marketing tool is another lever you can add to your arsenal to ensure you maximize your visibility among high-intent patients, control your costs, and focus your spend with nuanced targeting. While acquiring new patients is essential for business growth, Zocdoc patients are highly loyal, which means even <\/span>greater long-term patient value<\/span><\/a>.<\/span><\/p>\n

    \n

    Ready to see how Sponsored Results can help you meet your growth goals? <\/span>Get started today<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Every month, millions of patients come to Zocdoc to find and book appointments. As the largest healthcare marketplace of our kind, we have unique insight into patient acquisition and marketing strategies. In competitive markets, it\u2019s essential to stand out from the crowd. A performance marketing tool that can help you do just that is Zocdoc\u2019s […]<\/p>\n","protected":false},"author":16,"featured_media":18402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[110],"tags":[121],"class_list":["post-18401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights","tag-general-healthcare"],"acf":[],"yoast_head":"\nHow Zocdoc\u2019s Sponsored Results Can Boost Patient Acquisition - Practice Resources<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/how-zocdocs-sponsored-results-can-boost-patient-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Zocdoc\u2019s Sponsored Results Can Boost Patient Acquisition - Practice Resources\" \/>\n<meta property=\"og:description\" content=\"Every month, millions of patients come to Zocdoc to find and book appointments. 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