{"id":18416,"date":"2024-10-03T18:19:47","date_gmt":"2024-10-03T23:19:47","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-12-04T11:16:56","modified_gmt":"2024-12-04T16:16:56","slug":"17-facts-about-zocdoc-ob-gyn-patients","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/17-facts-about-zocdoc-ob-gyn-patients\/","title":{"rendered":"6 Essential Ob-gyn Patient Trends"},"content":{"rendered":"

Each month, millions of patients visit Zocdoc to find healthcare providers and instantly book an appointment online. That means every day, with their clicks, patients are telling us what they want from their providers \u2014 and who meets their standards.<\/span><\/p>\n

Patient preferences tell us a lot about how best to support those patients. The more insight your practice gains on real patient behavior, the better you can position yourself in the marketplace. We analyzed the data from hundreds of thousands of ob-gyn bookings to share key facts you need to know about potential ob-gyn patients.<\/span><\/p>\n

Zocdoc patients are young<\/b><\/h2>\n

Just over half (52%) of Zocdoc ob-gyn patients are Millennials (ages 27-42). Nearly a third (31%) are Gen Z (ages 18-26). Being able to capture these patients early in their care journey is crucial, especially as they move into life stages such as pregnancy that require additional visits.<\/span><\/p>\n

Loyalty runs deep<\/b><\/h2>\n

Finding a provider they can trust is important, especially as big life events (hello, baby) take place. Every new patient has the potential to be a long-term patient and Zocdoc ob-gyn patients are highly loyal, <\/span>generating the highest lifetime revenue<\/span><\/a>. In fact, over 80% of ob-gyn patients rebook with the same provider to establish ongoing care. For instance, while a new patient might initially see an ob-gyn for contraception and rebook for the same reason, they also rebook for annual pap smears\/exams, vaginal discharge\/infections, and follow-ups.<\/span><\/p>\n

Being seen quickly is the name of the game<\/b><\/h2>\n

7 out of 10 appointments took place within 8 days from when the booking was made. This is much sooner compared to the national average wait time of 31.4 days* to see an ob-gyn provider.<\/span><\/p>\n

*According to the <\/span>2022 Survey of Physician Appointment Wait Times<\/span><\/i><\/p>\n

Insurance matters<\/b><\/h2>\n

7 out of 10 ob-gyn patients book with a commercial insurance plan, and 9 out of 10 ob-gyn patients choose a doctor who is in-network. When patients book without insurance or out-of-network, the top three visit reasons are for hormone pellet therapy, urogynecology consultations, and pregnancy nutrition checkups.<\/span><\/p>\n

Meet patients where they are!<\/b><\/h2>\n

62% of ob-gyn patients book via mobile, and nearly a third book appointments from 5 p.m. to 9 a.m. when the office is typically closed. Meeting these patients\u2019 unique needs by being available online for easy self-scheduling helps the most competitive ob-gyn practices stay relevant.<\/span><\/p>\n

Patients first establish care with essential visit types<\/b><\/h2>\n

The most booked visit reasons included annual pap smears \/ GYN exams, ob-gyn consultations, and birth control \/ contraception.<\/span><\/p>\n

The bottom line<\/b><\/h2>\n

Zocdoc ob-gyn patients tend to be young and commercially insured. They are looking for timely appointments (with the majority of bookings taking place within 8 days) and Zocdoc\u2019s platform helps ob-gyn providers fill last-minute cancellations. What\u2019s more, these patients value a seamless mobile experience and are looking to rebook with the same provider, generating the <\/span>highest lifetime value<\/span><\/a>.<\/span><\/p>\n

Consult with an enterprise sales representative<\/span><\/a> to learn more about how Zocdoc can grow your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Each month, millions of patients visit Zocdoc to find healthcare providers and instantly book an appointment online. That means every day, with their clicks, patients are telling us what they want from their providers \u2014 and who meets their standards. Patient preferences tell us a lot about how best to support those patients. The more […]<\/p>\n","protected":false},"author":16,"featured_media":17556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[110],"tags":[118],"class_list":["post-18416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights","tag-ob-gyn"],"acf":[],"yoast_head":"\n6 Essential Ob-gyn Patient Trends - Practice Resources<\/title>\n<meta name=\"description\" content=\"Find out when ob-gyn patients prefer to see the doctor and how far they\u2019re willing to travel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/17-facts-about-zocdoc-ob-gyn-patients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Essential Ob-gyn Patient Trends - 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