{"id":18423,"date":"2024-10-07T15:44:32","date_gmt":"2024-10-07T20:44:32","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-10-07T15:44:32","modified_gmt":"2024-10-07T20:44:32","slug":"are-you-keeping-up-with-patient-demand-in-austin","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-austin\/","title":{"rendered":"Are You Keeping Up With Patient Demand in Austin?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Patient search volume is rising in the Austin metro area, and now is the time for health care providers to strike while the demand is hot.<\/span><\/p>\n<h2>AUSTIN HEAT GROWTH<\/h2>\n<p><span style=\"font-weight: 400;\">From August 2022 to August 2024, search volume performance in the Austin metro area outpaced the rest of Texas by 51% YoY.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the Austin metro area, Caldwell county has seen the strongest search volume growth. Here\u2019s how the top three counties grew in search volume YoY compared to the rest of the counties in the Austin metro area:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Caldwell: +640%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travis: +22%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bastrop: +21%<\/span><\/li>\n<\/ul>\n<h2>Did you know?<\/h2>\n<p><span style=\"font-weight: 400;\">Patient demand is especially high in Travis county, providing an exciting opportunity for providers. In fact, Travis county has two of the top zip codes (78701 and 78660) with unmet demand* in the Austin metro area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*<\/span><i><span style=\"font-weight: 400;\">Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.<\/span><\/i><\/p>\n<h2>HOTTEST GROWING AUSTIN SPECIALTIES<\/h2>\n<p><span style=\"font-weight: 400;\">The top specialty in the Austin metro area that saw the greatest increase in searches YoY compared to the rest of the state was ophthalmology. Search volume for ophthalmologists increased by an incredible 1,371% from August 2022 to August 2024. Other top growing specialties included primary care, dermatology, ENT, and mental health.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We\u2019ve got all the insights into the types of Zocdoc patients booking in the Austin metro area \u2014 including how and why they\u2019re so valuable to providers.<\/span><\/p>\n<h2>YOUNG\u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Younger patients are driving the most demand in the Austin metro area, with 45% percent in their 20s and 34% in their 30s. Austin patients skew younger compared to the national average of 37% for patients in their 20s.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Provider type<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 20s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 30s<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Patients in their 40s<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Overall<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">45%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">34%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Ob-gyn<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">55%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">6%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Mental Health<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">46%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Dermatology<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">45%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">35%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">9%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Primary Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">45%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">35%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">9%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">Urgent Care<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">44%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">33%<\/span><\/td>\n<td style=\"width: 25%;\"><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>INSURED\u2026<\/h2>\n<p><span style=\"font-weight: 400;\">Ninety-one percent \u2014 an overwhelming majority of Austin metro area bookings on Zocdoc \u2014 are made with commercial insurance. Between August 2022 and August 2024 we saw patients with insurance book 95% of dental appointments, 94% of optometry appointments, 93% of dermatology appointments, 91% of both ob-gyn and primary care appointments, and 88% of mental health appointments.<\/span><\/p>\n<h2>AND NEW.<\/h2>\n<p><span style=\"font-weight: 400;\">Eighty-seven percent of bookings in the Austin metro area are new patient bookings. These patients are extremely valuable since the data also shows <\/span><a href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/which-patients-are-the-most-loyal\/\"><span style=\"font-weight: 400;\">new patients want to become loyal, long-term patients<\/span><\/a><span style=\"font-weight: 400;\">. Bringing in new patients who return again and again drives the greatest revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top specialties with new patient bookings in the Austin metro area included:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Dentist: 93%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Optometrist: 93%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mental Health: 92%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Dermatology: 91%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Urgent Care: 82%<\/span><\/li>\n<\/ul>\n<p>Austin presents a hot opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about <a href=\"https:\/\/www.zocdoc.com\/about\/enterprise\/?utm_medium=organicpro&amp;utm_source=TheScript&amp;utm_campaign=TheScript\"><span>how you can capitalize on Austin\u2019s high patient demand<\/span><\/a><span>. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patient search volume is rising in the Austin metro area, and now is the time for health care providers to strike while the demand is hot. AUSTIN HEAT GROWTH From August 2022 to August 2024, search volume performance in the Austin metro area outpaced the rest of Texas by 51% YoY. Within the Austin metro [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":18424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[121],"class_list":["post-18423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-trends","tag-general-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Keeping Up With Patient Demand in Austin? - Practice Resources<\/title>\n<meta name=\"description\" content=\"Find out what types of patients are searching for care in Austin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-keeping-up-with-patient-demand-in-austin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Keeping Up With Patient Demand in Austin? 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