{"id":18528,"date":"2024-12-16T12:52:01","date_gmt":"2024-12-16T17:52:01","guid":{"rendered":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/\/"},"modified":"2024-12-16T12:52:01","modified_gmt":"2024-12-16T17:52:01","slug":"are-you-missing-out-on-dermatology-patient-bookings-in-california","status":"publish","type":"post","link":"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-missing-out-on-dermatology-patient-bookings-in-california\/","title":{"rendered":"Are You Missing Out On Dermatology Patient Bookings In California?"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">CALIFORNIA\u2019S GOLDEN DERMATOLOGICAL GROWTH<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From December 2021 to November 2024, search volume performance for dermatology providers in California outpaced the rest of the nation by 21%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within California, Marin, Solano, and Sonoma counties have seen the strongest dermatology search volume growth. Here\u2019s how the top 10 counties grew in dermatology search volume YoY compared to the rest of the state:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marin: +539%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solano: +379%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sonoma: +261%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Santa Cruz: +204%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ventura: +192%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sacramento: +161%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">San Bernardino: +50%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">San Diego: +56%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">San Joaquin: +44%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">San Francisco: +42%<\/span><\/li>\n<\/ul>\n<p><em>Did you know?<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Patient demand for dermatology is especially high in Los Angeles, San Diego, and Santa Clara counties, providing an exciting opportunity for providers. In fact, Los Angeles county accounts for 30% of the top 10 zip codes with the highest unmet demand in California, while San Diego county and Santa Clara county both have 20%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">WHO IS LOOKING FOR DERMATOLOGY PROVIDERS IN CALIFORNIA?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We\u2019ve got all the insights into the types of Zocdoc patients booking in dermatology in California \u2014 including how and why they\u2019re so valuable to providers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NEW \u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">82 percent of dermatology bookings in California are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">INSURED \u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">89 percent \u2014 an overwhelming majority of California dermatology bookings on Zocdoc \u2014 are made with commercial insurance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TECH-SAVVY \u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dermatology patients want a tech-savvy booking experience and the ability to book 24\/7. Half of dermatology patients booked between 5 p.m. and 9 a.m. when the office is typically closed. In short, they\u2019re relying on technology to book rather than picking up the phone and leaving a message at the provider\u2019s office.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AND LOOKING TO BE LOYAL<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over 80% of Zocdoc patients rebook with the same provider when rebooking in the same specialty. Mobile bookers are also highly loyal; 62% of dermatology patients who initially booked on mobile rebooked via mobile device.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dermatology patients are loyal regardless of gender; 62% of patients who rebook with the same provider are male and 38% are female. This is important since loyal patients generate the <\/span><a href=\"https:\/\/www.zocdoc.com\/resources\/white-papers\/patient-value\"><span style=\"font-weight: 400;\">highest lifetime value<\/span><\/a><span style=\"font-weight: 400;\">, driving the most revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">California presents a hot opportunity for healthcare professionals, especially in dermatology. Reach out to our enterprise sales representatives today to learn more about <\/span><a href=\"https:\/\/www.zocdoc.com\/about\/enterprise\/?utm_medium=organicpro&amp;utm_source=TheScript&amp;utm_campaign=TheScript\"><span style=\"font-weight: 400;\">how you can capitalize on California\u2019s high patient demand for dermatology<\/span><\/a><span style=\"font-weight: 400;\">. You can also request a custom search and booking analysis.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CALIFORNIA\u2019S GOLDEN DERMATOLOGICAL GROWTH From December 2021 to November 2024, search volume performance for dermatology providers in California outpaced the rest of the nation by 21%. Within California, Marin, Solano, and Sonoma counties have seen the strongest dermatology search volume growth. Here\u2019s how the top 10 counties grew in dermatology search volume YoY compared to [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":18344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[110],"tags":[115],"class_list":["post-18528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights","tag-dermatologist"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Missing Out On Dermatology Patient Bookings In California? - Practice Resources<\/title>\n<meta name=\"description\" content=\"Here\u2019s what you need to know about new, loyal patients looking for dermatology providers in California.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zocdoc.com\/resources\/blog\/article\/are-you-missing-out-on-dermatology-patient-bookings-in-california\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Missing Out On Dermatology Patient Bookings In California? 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