If you've been using the Book Online Button on your website, you'll notice an upgrade to the Booking Link. The button still appears on your site. The booking experience is now faster, more reliable, and built to convert more of your existing traffic into appointments.
What Changed?
Previously, clicking "Book Online" opened a scheduling window directly on your website. Now, patients are taken to your Zocdoc profile in a new tab to complete their booking. That one change makes a meaningful difference.
Why it performs better.
Patients who book through the new flow convert at roughly 75% higher rates on average. The reasons are straightforward: fewer steps, faster load times, and a consistent experience across all devices, including mobile, where most patients are now booking.
What stays the same
Everything about your existing workflow remains unchanged:
Your "Book Online" button still appears and works on your website
Your availability and schedule are the same
All bookings flow through your existing Zocdoc workflow
All bookings from your website or Booking Link remain free
Why this matters
Nearly half of patients try to book after hours. Many will move on to another provider if they hit friction. The Booking Link is designed to reduce that drop-off and capture patients at the exact moment they're ready to act. More bookings. Same traffic. No workflow changes.
Booking Link Overview
Unlike the Book Online Button, the Booking Link works anywhere, not just your website. You can add it to:
Email campaigns
Appointment reminder texts
Social media profiles
Any other patient-facing touchpoint
One link. Every channel.
Where can I find my Booking Link?
You can find your Booking Link directly in your Zocdoc account.
Log in to your Zocdoc account
Navigate to your Booking Link tab in Settings
Copy your unique Booking Link