Visit reason targeting gives you more flexibility over how you bid in Sponsored Results.
With visit reason targeting, you can group visit reasons into targeting groups and set a bid for each group. This helps you tailor your Sponsored Results strategy based on the types of care you provide, the searches you want to prioritize, and your practice’s goals.
For example, you may keep an all searches bid in place to grow overall patient volume, then create a priority targeting group with a higher bid for specific services, procedures, or types of care that are important to your practice.
Visit reason targeting can help you:
Prioritize the care you want to grow: Group visit reasons based on the services, procedures, or types of care that matter to your practice.
Bid based on your goals: Set bids by targeting group based on how you want to compete across different visit reasons.
Maintain patient volume while adjusting bids: Keep an all searches bid in place while setting higher bids for select visit reasons where you want to improve competitiveness.