A campaign is how you organize and manage your Sponsored Results strategy. Each campaign includes the providers, locations, and specialties you want to feature, along with your targeting groups, bids, and budget.
Your “Default Sponsored Results Group” consists of all of your providers, under one max bid. This will be the group automatically created when you enroll for Sponsored Results.
We recommend creating multiple campaigns only when you have distinct provider segments, locations, specialties, or growth strategies. Multiple campaigns are most useful for:
Multi-location or multi-specialty practices where goals, availability, or competitive dynamics vary by location or specialty.
Distinct provider segments that are a growth priority, such as new providers who need more new patient volume.
Within each campaign, you can use targeting groups to organize visit reasons and set bids based on your goals.
You can update your campaigns, bids, targeting groups, and budgets at any time in your Sponsored Results dashboard. You can also view reporting for each campaign.
How do I add/remove providers from a campaign?
You can add or remove providers from a campaign in the Select providers panel.
To remove a provider, uncheck the box next to the provider’s name.
To add a provider, search for the provider in the panel and check the box next to their name.
If your campaign is filtered by location or specialty, you can only add providers who match the selected filters. To add a provider who does not appear in the list, update the campaign’s location or specialty filters first.
