The cost of using Sponsored Results depends on your bid, which represents what you're willing to pay for a booking from Sponsored Results on top of your new patient booking fee.
We guarantee that your average Sponsored Results cost per booking will be at or below your bid at the end of a billing period. We calculate your Sponsored Results cost based on impressions you receive from Sponsored Results. Zocdoc will optimize when your Sponsored listing is shown and cover any unexpected overages so your average Sponsored Results cost per booking stays at or below your bid.
Cost Examples
If you set a bid of $60, and you get 10 new patient bookings from Sponsored Results in one month, your average cost per booking will be at most $60. Your Sponsored Results monthly cost will be at most $600.
Sometimes, it might be lower: if you set a bid of $60, get 10 new patient bookings from Sponsored Results in one month, but only spend $400 worth of impressions that month, your Sponsored Results monthly cost will be $400. Your average cost per booking that month will be $40.
The Sponsored Results cost is on top of new patient booking fees.
Get started with Sponsored Results here.
How am I billed for Sponsored Results?
Your Sponsored Results bill is a line item on your Zocdoc bill, separate from new patient booking fees.
Am I charged for Sponsored Results if the patient cancels within 24 hours?
Am I charged for Sponsored Results if the patient cancels within 24 hours?
Zocdoc will waive Marketplace booking fees for some patient cancellations in good faith. However, you will not receive a refund for Sponsored Results. Sponsored Results is an ads tool to amplify your visibility and maximize results on Zocdoc. Think of the Sponsored Results charge like a marketing cost - it is separate from the booking fee.
Am I charged for Sponsored Results if an existing patient books through a Sponsored listing?
Am I charged for Sponsored Results if an existing patient books through a Sponsored listing?
Yes, you will be charged the Sponsored fee. However, you will not be charged the marketplace booking fee for bookings from existing patients.
Sponsored Results appear when patients search for care on Zocdoc. There are no Sponsored Results when a patient looks for a particular practice or provider to rebook with. If an existing patient books with you through Sponsored Results, it means they discovered you again through Sponsored Results as they were making a general search. Thus, Sponsored Result played a role in recapturing a patient that was open to booking with another provider.