Sponsored Results is a paid advertising product on Zocdoc's Marketplace that helps you grow your booking volume by maximizing your visibility in patients’ search results. If you are looking to fill existing availability, grow your practice, or get more exposure, Sponsored Results can help you reach more patients searching for care on Zocdoc.
With Sponsored Results, you set the maximum amount you are willing to pay for a booking. This is called your bid. Your bid is used in Zocdoc’s auction to help determine when and where your sponsored listing may appear in relevant patient searches.
Each campaign includes the providers, locations, and specialties you want to feature, along with your budget and bids. You set an all searches bid that applies across eligible searches. You can also use visit reason targeting to create targeting groups and set different bids for specific visit reasons.
Zocdoc uses your bid, provider availability, patient search criteria, and your targeting setup to determine when your sponsored listing is eligible to appear in search results.
Get started with Sponsored Results here.