Your "Practice profile" should:
Reflect the practice’s real-world identity - The name and logo should match signage, website branding, or the name patients recognize from communications with the practice.
Be distinctive - Practice names should not represent a quality or characterization of the provider or practice. If a provider does not have a practice name, they should use their name and title as the practice name.
Be clean and professional - Names must avoid excessive punctuation, marketing slogans, Zocdoc defamation, capitalization intended for emphasis, or other deviations from commonly accepted naming conventions.
Provider and practice descriptions may not include any of the following:
Potentially misleading information - Potential misleading information for patients to review prior to booking. For example, pricing specific “specials” are not guaranteed, and can vary per patient or visit reason.
Direct contact information - Any contact information for your office. The patient will be provided your office’s contact information after completing a booking.
Provider profile images - Profile images should be a clear representation of the provider. They should not include text, borders, or any additive manipulation that makes the image look distinctive in search results.
Web links - Web links that may redirect patients to other websites.
Video services - Links to video platforms, including Zocdoc Video Service (ZVS). If you use ZVS, the patient will receive an automated email with a link to your waiting room after completing a video visit booking.
Walk-in service - Any references to walk-in care options.
Profile contradictions - Contradictory statements to the information presented within your Zocdoc profile, such as insurance inaccuracies, availability discrepancies, etc.
Appointment invalidating text - Statements must reinforce that appointments made through Zocdoc will be honored as scheduled, without any conditions placed on the success of the appointment.
Community Standard violations - References to any activity that violates Zocdoc’s Community Standards, seen here.