To get more bookings from Sponsored Results, you have three levers:
Improve your search relevance: This considers whether you are a good match for the patients’ needs. When you add insurances, visit reasons, availability, and reviews, your relevance tends to increase. The higher your relevancy, the more likely you are to win Sponsored Results spots and get more bookings. Reference your Zocdoc Search Score for ways to improve your relevance or contact Zocdoc for help.
Increase your bid: A higher bid can help you win more Sponsored Results spots. If there’s a part of your practice where you particularly want more bookings, consider making a provider group for that part of your practice with a higher bid. Learn how to pick a maximum bid per booking to increase your competitiveness.
Increase your budget: If you still have a budget, consider maximizing your results by increasing your budget or removing it. If you remove your budget, you still have cost security in your investment: your average cost per bookings will be at or below your bid, guaranteed. Learn how to remove your budget constraint to maximize results.