Changing your max bid
Click into your campaign and go to the manage bid screen.
In Sponsored Results, you can update:
All searches bid: The bid that can apply across eligible searches in a campaign.
Targeting group bids: The bids that apply to specific groups of visit reasons.
Select the bid you want to update. You can adjust the bid by dragging the slider or typing in a bid value. The slider will indicate whether the value you have chosen is competitive in your market.
If you use visit reason targeting, you can update each targeting group bid separately. This lets you adjust bids for specific services, procedures, or types of care based on your goals.
Changing your budget
Click into your campaign. At the bottom of the screen click into ‘Advanced Settings’ to change your budget settings.