Will Carey is Zocdoc’s Vice President of Acquisition Marketing, where he leads the teams responsible for driving growth across both sides of the marketplace. Will’s work spans patient performance marketing, SEO, and provider acquisition, with a focus on building clear strategies and systems that scale. He’s passionate about developing talent-dense teams that move fast, think deeply, and deliver results.

Since joining Zocdoc in 2018, he has scaled marketing into one of the company’s most important engines—building programs that have become major drivers of Zocdoc’s revenue growth and assembling a team known for its rigor, creativity, and impact.

Before Zocdoc, Will led growth and acquisition efforts at MakeSpace, where he launched go-to-market strategy and scaled the business 9x in 18 months. He also held senior marketing roles at StumbleUpon, where he revamped lifecycle and CRM programs, and at LivingSocial, where he managed multi-million dollar acquisition budgets and built foundational performance reporting systems.

Will is a graduate of Georgetown University, where he majored in American Studies. He lives in Philadelphia with his wife, Jess, and two children, Ted and BB.