Your next patient is Googling you right now. They’re also checking ChatGPT, their insurance portal, and three other sites. They’ll try to book tonight after dinner. And if anything feels off — wrong hours, outdated info, too much friction — they’re gone. You’ll never know they were there.

Patients try to book in short, unpredictable bursts—and any barrier in that moment sends them elsewhere. They don’t reschedule. They disappear.