Skip to main content

What is Patient Communication?

Patient Communications keeps patients engaged before and after their visit, and this article covers the messaging tools included and what they're for.

Patient Communications is a suite messaging tool, including Appointment Messages and Campaigns that send texts and branded emails across the patient journey to reduce no-shows, reactivate patients due for care, and keep schedules full without extra work for staff.

  • Reduce no-shows at every stage of the visit. Automated confirmations and reminders keep patients informed from booking through the appointment.

  • Bring patients back into care automatically. Identify patients due for follow-up, recurring, or overdue visits and send personalized outreach with direct booking links.

  • Reactivate lapsed patients at scale. Targeted SMS and email outreach re-engages inactive patients and guides them straight back into the right booking flow.

Frequently Asked Questions

What are Appointment Messages?

Appointment Messages are automated texts and branded emails sent at every stage of the visit, including a confirmation when booked and a reminder before the appointment. Automated reminders have been shown to reduce no-shows.

What are Campaigns?

Campaigns are SMS and email messages that re-engage patients who are overdue for care or follow-up, helping fill open capacity without manual outreach from front-desk staff.

Do these messages come from Zocdoc or from my practice's brand?

All Patient Communications are sent under your practice's own name and unique phone number, so patients recognize the message as coming from you.

Did this answer your question?