Skip to main content

What is Analytics & Insights?

Analytics & Insights is the performance layer of Practice Solutions, and this article explains what it measures and why it matters.

Analytics & Insights brings scheduling and marketing channel performance into a clearer, in-product view, helping understand what is driving growth and where patients are dropping off.

  • Prove what is working and know where to optimize next. In-product dashboards replace disconnected spreadsheets and tools with one clear view of performance.

  • Measure marketing campaign and channel impact. Marketing attribution helps you connect spend to bookings, so you know exactly which channels are driving results.

  • Understand booking funnel performance. Engagement data shows where patients are interacting and where they're dropping off along the way.

  • Monitor trends and key performance signals over time. One connected dashboard keeps sessions, bookings, and conversion visible in a single place.

Frequently Asked Questions

What does the Analytics dashboard show?

The dashboard shows sessions, bookings, conversion rate, new/existing patient booking trends, marketing campaign performance, and your top performing marketing channel, all in one in-product view.

Does Analytics & Insights identify where patients drop off?

Yes. We show how patients engage with the booking experience, including views, clicks, bookings, and drop-off at each stage of the funnel.

How does Analytics & Insights help my team make decisions?

It brings performance insights into one clearer view, helping you understand what's working, identify drop-off, and optimize growth across your marketing channels.

Did this answer your question?