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How to get more patients to book through your website

Learn how to get more patients to book through your website and Book Online Button

Make the Book Online Button easy for patients to find when they visit your website so they can book with you online.

Here are the best practices for adding the Book Online Button to your website:

  1. Optimize your website for mobile to capture the 67% of website visits coming from patients' phones.

  2. Add the Book Online Button to your homepage so it's on the first page patients see on your website.

  3. Have one clear way for patients to book online by removing request-to-book forms and/or other booking links to reduce patient confusion and lighten the work for your staff.

  4. Show all of your available time slots by keeping your availability up to date.

After you’ve added the Book Online Button to your website, let patients know they can book with you online.

Here are some easy-to-implement ways to make that happen.

  1. Update your practice’s phone message so you don’t lose patients when you’re out to lunch or your office is closed. Use our sample script to ensure patients have all the necessary information they need.

  2. Email your patients to let them know they can book their next appointment online. Here’s a sample email template you can use.

  3. Add a link in all of the ways you communicate with your patients including through text messages, newsletters, or your email signature to let patients know they can book with you anytime.

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