Every month, millions of people search for healthcare providers on Zocdoc. These patients have loyalty in mind and are looking for providers they can keep seeing in the long run. In fact, 80+% of Zocdoc patients rebook with the same provider when rebooking in the same specialty.
While January, March and May tend to be the busiest times for new bookings, it’s a great reminder to take steps to ensure new patients become long-term, loyal patients. Looking at the average patient value of the course of a year, the most valuable patients are those who return again and again.
We analyzed Zocdoc’s rebooking data from 2022 and 2023, with rebookings defined as initial new patient visits who later booked again with the same provider. Here’s what you need to know about specialties with the most loyal patients.
Does your specialty see high loyalty?
The top ranking specialties with the most loyal patients are providers that offer specialized care. Patients are often more likely to need recurring visits and the good news is they want to remain loyal to providers with whom they’ve had initial visits. Urgent care might seem like an exception, however, increasingly people turn to their established urgent care facility as part of their overall care team for visit reasons including STI testing, annual visits, sore throats, and prescriptions/refills.
While these are the top 10 specialties with the most loyal patients, the good news is that all of the patients who are looking for new providers on Zocdoc want to find providers they can keep seeing long-term. Having patients who return again and again greatly increases revenue, which is why it’s important to understand what factors contribute to loyalty. Learn more about how to reach and retain loyal patients by downloading our white paper today.