Over 100,000 providers rely on Zocdoc to connect with millions of patients and grow their businesses. Large medical groups are increasingly choosing to partner with Zocdoc to carve out more market share and reach their growth goals. In fact, we’ve seen 10x growth from this market segment since the beginning of 2020, when large medical groups had 5,600 providers on Zocdoc. Today, they’re over 56,000.
Why do these groups partner with Zocdoc? We enable their strategic growth playbooks in three key ways.
1. They focus on patient value metrics
Large medical groups place an emphasis on patient value metrics like cost per lead and lifetime value, allowing them to improve their profit margins. The latter is important, since patients who come back again and again generate the highest revenue and are the most valuable. Choosing a platform like Zocdoc, that has built-in marketing, and pricing designed to facilitate long-term relationships (you only pay for a new patient booking) can help grow your bottom line. What’s more, Zocdoc makes it easy for you to measure your ROI with transparent metrics customized to your health system — so you can see exactly how much you’re getting out of your investment.
2. They take advantage of advanced practice providers (APPs) to carve out more market share
To meet patient demand, large medical groups often bring on advanced practice providers (APPs) including nurse practitioners (NPs) and physician assistants (PAs). This expands their capacity and near-term availability while growing their business. Practices that use APPs had more availability over 90 days than those that don’t.
Patients are also happy with the quality of care they get from APPs. Based on average reviews pulled in October 2022, Zocdoc found that appointments booked with APPs received an average rating of 4.76, while traditional providers received an average rating of 4.79.
3. They’re set up to move quickly and adapt
Large medical groups often have organizational structures that empower them to move fast when making decisions, helping them adapt and grow quickly. As they increase availability or expand into different specialities or locations, it’s important to be able to target patient demographics accordingly.
By focusing on the right patient metrics, increasing near-term availability (hint: working with APPs and allowing patients to book directly with them), and operating in an agile manner, large medical groups can set themselves up for success.