Patient search volume is rising in the Atlanta metro area, and now is the time for health care providers to strike while the demand is hot.
ATLANTA HEAT GROWTH
From June 2023 to May 2024, search volume performance in the Atlanta metro area outpaced the rest of Georgia by 49% YoY.
Within the Atlanta metro area, Bartow and Newton counties have seen the strongest search volume growth. Here’s how the top 5 counties grew in search volume YoY compared to the rest of the counties in the Atlanta metro area:
- Bartow: +105%
- Newton: +105%
- DeKalb: +86%
- Paulding: +86%
- Fulton: +82%
Did you know?
Patient demand is especially high in Fulton county, providing an exciting opportunity for providers. In fact, Fulton county has two of the top zip codes (30334 and 30349) with unmet demand* in the Atlanta metro area.
*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.
HOTTEST GROWING ATLANTA SPECIALTIES
The top specialties in the Atlanta metro area that saw the greatest increase in searches YoY compared to the rest of the state included:
- ENT: +150%
- Ob-gyn: +88%
- Dermatologists: +74%
- Dentists: +60%
- Urgent Care: +47%
- Mental Health: +34%
Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We’ve got all the insights into the types of Zocdoc patients booking in the Atlanta metro area — including how and why they’re so valuable to providers.
YOUNG …
Younger patients are driving the most demand in the Atlanta metro area, with 37% percent in their 20s and 32% in their 30s.
| Provider type | Patients in their 20s | Patients in their 30s | Patients in their 40s |
| Overall | 37% | 32% | 14% |
| Ob-gyn | 47% | 32% | 10% |
| Mental Health | 43% | 31% | 13% |
| Dermatology | 37% | 32% | 13% |
| Primary Care | 36% | 32% | 15% |
| Urgent Care | 27% | 24% | 17% |
INSURED …
Eighty-four percent — an overwhelming majority of Atlanta metro area bookings on Zocdoc — are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 93% of dental appointments, 91% of mental health appointments, 89% of dermatology appointments, 88% of ENT appointments, 84% of ob-gyn appointments, and 82% of primary care appointments.
AND NEW.
Eighty-three percent of bookings in the Atlanta metro area are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.
The top specialties with new patient bookings in the Atlanta metro area included:
- Dentist: 93%
- Orthopedic: 91%
- ENT: 89%
- Dermatology: 84%
- Mental Health: 83%
- Primary Care: 82%
Atlanta presents a hot opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about how you can capitalize on Atlanta’s high patient demand. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.