Patient search volume is rising exponentially in the Miami metro area and Zocdoc data shows there’s a high level of unmet demand.* This means now is the time for health care providers to take advantage and grow their practices.
*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.
MIAMI’S SUNNY GROWTH
From June 2023 to May 2024, search volume performance in the Miami metro area outpaced the rest of Florida by 555% YoY.
Within the Miami metro area, Martin and Palm Beach counties have seen the strongest search growth (+433% and +149% higher YoY, respectively.)
HOTTEST GROWING MIAMI SPECIALTIES
The top specialties in the Miami metro area that saw the greatest increase in searches YoY compared to the rest of the state included:
- ENT: +373%
- Optometry: +273%
- Ob-gyn: +253%
- Dental: +197%
- Mental Health: +173%
- Urgent Care: +104%
- Primary Care: +87%
- Dermatology: +80%
Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We’ve got all the insights into the types of Zocdoc patients booking in the Miami metro area — including how and why they’re so valuable to providers.
YOUNG …
Younger patients are driving the most demand in the Miami metro area, with 35% percent in their 20s and 30% in their 30s.
| Provider type | Patients in their 20s | Patients in their 30s | Patients in their 40s |
| Overall | 35% | 30% | 13% |
| Ob-gyn | 43% | 31% | 11% |
| Mental Health | 41% | 30% | 13% |
| Dermatology | 34% | 29% | 13% |
| Primary Care | 33% | 31% | 14% |
| Urgent Care | 39% | 26% | 11% |
INSURED …
Eighty-five percent — an overwhelming majority of Miami metro area bookings on Zocdoc — are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 88% of dental appointments, 87% of orthopedic appointments, 86% of primary care appointments, and 85% of both dermatology and ob-gyn appointments.
AND NEW.
Eighty-four percent of bookings in the Miami metro area are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.
The top specialties with new patient bookings in the Miami metro area included:
- Ophthalmology: 96%
- ENT: 94%
- Optometry: 92%
- Dentist: 92%
- Urgent Care 92%
- Dermatology: 86%
- Orthopedics: 85%
- Mental Health: 85%
The Miami metro area presents a prime opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about how you can capitalize on Miami’s high patient demand. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.