Patient search volume is rising in the Charlotte metro area, and now is the time for health care providers to take advantage.
CHARLOTTE’S ROYAL GROWTH
From June 2023 to May 2024, search volume performance in the Charlotte metro area outpaced the national average by 265%.
Within the Charlotte metro area, Cabarrus, Lincoln, and Iredell counties have seen the strongest growth in search volume YoY (766%, 328%, and 143%, respectively).
Did you know?
Cabarrus, Iredell, and Mecklenburg counties have 71% of the top zip codes with unmet demand* in the Charlotte metro area, providing an exciting opportunity for providers.
*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.
CHARLOTTE’S HOTTEST SPECIALTIES
Patients in the Charlotte metro area are overwhelmingly searching for dermatology providers. The top 5 specialties that saw the greatest increase in searches YoY compared to the rest of the state included:
- Dermatology: +313%
- Dental: +134%
- Urgent Care: +100%
- Ophthalmology: +94%
- Optometry: +55%
Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We’ve got all the insights into the types of Zocdoc patients booking in the Charlotte metro area — including how and why they’re so valuable to providers.
YOUNG …
Younger patients are driving the most demand in the Charlotte metro area, with 42% percent in their 20s and 28% in their 30s. This is higher than the national average of 37% for patients in their 20s.
| Provider type | Patients in their 20s | Patients in their 30s | Patients in their 40s |
| Overall | 42% | 28% | 13% |
| Ob-gyn | 50% | 28% | 14% |
| Mental Health | 44% | 29% | 13% |
| Dermatology | 44% | 28% | 11% |
| Primary Care | 30% | 31% | 16% |
| Urgent Care | 29% | 43% | 13% |
INSURED …
Ninety percent — an overwhelming majority of Charlotte metro area bookings on Zocdoc — are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 100% of ob-gyn appointments, 93% of dental appointments, 91% of mental health appointments, and 89% of dermatology appointments.
AND NEW.
Ninety percent of bookings in the Charlotte metro area are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.
The top specialties with new patient bookings in the Charlotte metro area included:
- Optometry: 100%
- Dental: 98%
- Dermatology: 93%
- Urgent Care: 91%
The Charlotte metro area presents a large opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about how you can take advantage of Charlotte’s high patient demand. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.