Each month, millions of patients visit Zocdoc to find and instantly book appointments with healthcare providers across every state. That means every day, with their clicks, patients are telling us what they want from their ob-gyn providers. Ob-gyn patients want to be seen quickly, and listing all of your providers on Zocdoc, including advanced practice practitioners, can help you meet high-intent patients where they’re searching.
We analyzed the data from hundreds of thousands of bookings in 2024 to give you an inside look at the demographics, preferences, and reasons behind potential patients’ visits. Leveraging these insights can help you acquire and retain more new patients.
Who is looking for new ob-gyn providers?
More than half of all bookers (52%) were millennials and Gen Z made up nearly a third of bookings (31%). Gen X accounted for 11% of bookings. Capturing these patients early in their care journey is crucial, especially as many enter life stages such as pregnancy that require more frequent visits.
What characteristics matter most when choosing an ob-gyn?
Speed to care is one of the most important factors when choosing an ob-gyn. Nationally, the average wait time to see an ob-gyn provider is 31.4 days*. That’s why patients turn to Zocdoc to find ob-gyn providers who offer near-term availability. In fact, 7 out of 10 ob-gyn bookings on Zocdoc were made for appointments within 8 days. With Zocdoc, providers can fill last-minute appointment slots and help meet high demand.
*According to the 2022 Survey of Physician Appointment Wait Times
Ob-gyn patients look for providers who take their insurance. Seventy-six percent of appointments were made using a commercial insurance plan and 90% of appointments were in-network.
Why do they want to see the ob-gyn?
Patients are seeking ob-gyn care for a variety of reasons, including preventive and routine care, (top visit reasons included annual pap smears and contraception); pregnancy care (prenatal visits and delivery), as well as IUD removals and treating infections.
When patients chose to book without insurance or out-of-network, the top three visit reasons were for hormone pellet therapy, urogynecology consultations, and pregnancy nutrition checkups.
Patients are looking for providers they can see long-term. In fact, over 80% of Zocdoc’s ob-gyn patients rebook with the same provider, making them one of the most loyal patient groups. These patients value trust and continuity, especially as important life events like pregnancy occur. This loyalty translates to higher lifetime revenue, as patients consistently return for annual exams, prenatal care, contraception, and other follow-ups.
How do patients book visits with ob-gyn providers?
62% of ob-gyn bookings were made via mobile, while 38% booked via desktop. Using a platform that meets both preferences helps providers easily acquire and retain patients. What’s more, unlocking access to 24/7 booking ensures patients can book when it’s most convenient for them.
How Ob-gyn Providers Can Stand Out
Show off your space
Relative to ob-gyn providers with zero office photos, those with one or more office photos got 2x as many bookings.
More languages, more bookings
Ob-gyn providers who speak two languages received 1.5x as many bookings compared to providers who only speak one language.
Reveal your positive reviews
Relative to ob-gyn providers with 1 to 9 reviews, those with 10 to 29 reviews got 2.6x as many bookings.
Are you standing out from the crowd?
Ob-gyn providers on Zocdoc received an average rating of 4.8 out of 5. Only patients who have seen providers can leave a review on Zocdoc’s platform, which creates a trustworthy environment and encourages bookings.
If you’re aiming to expand your reach and attract new patients, the data-driven insights above can help you refine your marketing strategies and align your services with patient expectations. Speed to care, convenient locations, and a user-friendly booking experience via mobile and desktop are just a few of the factors that matter most to ob-gyn patients. In today’s competitive ob-gyn landscape, platforms like Zocdoc –– that enable easy booking and help make your online presence pop –– can easily connect you with new patients actively seeking ob-gyn providers.