DALLAS-FORT WORTH ORTHOPEDIC HEAT GROWTH
From October 2023 to September 2024, search volume performance for orthopedic providers in Dallas-Fort Worth outpaced the rest of the state by 26%.
Within Dallas-Fort Worth, Denton and Ellis counties have seen the strongest orthopedic search volume growth. Here’s how the top 5 counties grew in orthopedic search volume YoY compared to the rest of the counties in Texas:
- Denton: +184%
- Ellis: +158%
- Collin: +50%
- Dallas: +32%
- Tarrant: +17%
Did you know?
Patient demand for orthopedics is especially high in Dallas county, providing an exciting opportunity for providers. In fact, Dallas county has 50% of the top 10 zip codes with unmet demand* for orthopedic providers in Dallas-Fort Worth.
*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.
WHO IS LOOKING FOR ORTHOPEDIC PROVIDERS IN DALLAS FORT-WORTH?
Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We’ve got all the insights into the types of Zocdoc patients booking in orthopedics in Dallas-Fort Worth — including how and why they’re so valuable to providers.
NEW …
81 percent of orthopedic bookings in Dallas-Fort Worth are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.
INSURED …
86 percent — an overwhelming majority of Dallas-Fort Worth orthopedic bookings on Zocdoc — are made with commercial insurance.
TECH-SAVVY …
Orthopedic patients want a tech-savvy booking experience and the ability to book 24/7. 67% of orthopedic patients book via mobile and 48% booked between 5 p.m. and 9 a.m. when the office is typically closed. In short, they’re relying on technology to book rather than picking up the phone and leaving a message at the provider’s office.
AND LOOKING TO BE LOYAL
Over 80% of Zocdoc patients rebook with the same provider when rebooking in the same specialty. Mobile bookers are also highly loyal; 60% of orthopedic patients who initially booked on mobile rebooked via mobile device.
Orthopedic patients are loyal regardless of gender; 51% of orthopedic patients who rebook with the same provider are male and 49% are female. This is important since loyal patients generate the highest lifetime value, driving the most revenue.
Dallas-Fort Worth presents a hot opportunity for healthcare professionals, especially in orthopedics. Reach out to our enterprise sales representatives today to learn more about how you can capitalize on Dallas-Fort Worth’s high patient demand for orthopedics. You can also request a custom search and booking analysis.