Over 100,000 providers across every state and specialty use Zocdoc to reach new patients, fill last-minute openings, and enhance their online presence. As the largest healthcare marketplace of its kind, Zocdoc attracts millions of patients looking for healthcare every month, making it easier for providers to get bookings. Here are three ways our built-in marketing can bolster your own marketing efforts, helping you achieve your growth goals.
1. Take advantage of millions in national marketing spend
We spend $100 million on national marketing so that patients know our name and recognize Zocdoc as a destination for a great healthcare experience. Patients hear about us via TV channels, streaming services like Hulu and Spotify, and podcasts. You’ll gain visibility among a vast, high-intent audience searching for new providers that might not have discovered you otherwise.
2. Instantly optimize SEO
Having a strong organic SEO plan that you can continue to analyze and refine is essential for staying ahead of the competition and reaching new patients. If you’re looking to grow your business but don’t have the bandwidth to dig into SEO (or need help amplifying your efforts), consider joining a platform like Zocdoc that does the work for you. In addition to being optimized for mobile, Zocdoc listings serve as valuable backlinks, verified patient reviews are built-in, there’s an emphasis on local search, and best of all, you tap into a platform with a substantial, high-intent user base. This increased visibility on a trusted platform increases organic search traffic and contributes to healthier business growth.
3. Target patients by speciality (and easily adjust as your needs change)
Unlike other patient acquisition channels, Zocdoc makes it easy to target the right patients for your unique growth needs. You can select the conditions and specialties for which you want to attract new patients. That way, you only show up in the searches where you’re the right fit for the patient. What’s more, if your needs or availability changes, it’s easy to adjust your targeting.
Interested in joining Zocdoc? We’ll look at your growth targets, specific needs, and web traffic, and create a customized proposal showing the size of the opportunity and how we can help you achieve your goals. Get started today.