Patient search volume is rising in the Philadelphia metro area, and now is the time for health care providers to take advantage.
MORE BROTHERLY LOVE, EVEN MORE PATIENT GROWTH
From June 2023 to May 2024, search volume performance in the Philadelphia metro area outpaced the rest of Pennsylvania, New Jersey, Delaware, and Maryland by 95%.
Within the Philadelphia metro area, Bucks and Burlington counties have seen the strongest search volume growth (132% and 42%, respectively.)
Did you know?
In the Philly metro area, Philadelphia county has 58% of the top zip codes with unmet demand*, providing an exciting opportunity for providers. The top 5 zip codes with unmet demand (19102, 19146, 19130, 19104, and 19120) are all in Philadelphia county.
*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.
PHILADELPHIA’S HOTTEST SPECIALTIES
Patients in the Philadelphia metro area are overwhelmingly searching for primary care providers. The top 5 specialties that saw the greatest increase in searches YoY compared to the rest of the state included:
- Primary Care: +480%
- Dental: +165%
- Optometry: +134%
- Dermatology: +96%
- Ophthalmology: +72%
Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We’ve got all the insights into the types of Zocdoc patients booking in the Philadelphia metro area — including how and why they’re so valuable to providers.
YOUNG …
Younger patients are driving the most demand in the Philadelphia metro area, with 40% percent in their 20s and 33% in their 30s. This is slightly higher than the national average of 37% for patients in their 20s.
| Provider type | Patients in their 20s | Patients in their 30s | Patients in their 40s |
| Overall | 40% | 33% | 12% |
| Ob-gyn | 48% | 31% | 9% |
| Mental Health | 44% | 30% | 11% |
| Dermatology | 36% | 32% | 13% |
| Primary Care | 43% | 36% | 10% |
| Urgent Care | 34% | 26% | 12% |
INSURED …
Eighty-eight percent — an overwhelming majority of Philadelphia metro area bookings on Zocdoc — are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 94% of dental appointments, 91% of primary care appointments, 90% of both optometry and ophthalmology appointments, and 88% of both ENT and dermatology appointments.
AND NEW.
Eighty percent of bookings in the Philadelphia metro area are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.
The top 5 specialties with new patient bookings in the Philadelphia metro area included:
- Mental Health: 94%
- Orthopedics: 93%
- Dental: 90%
- Optometry: 89%
- ENT: 85%
The Philadelphia metro area presents a prime opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about how you can take advantage of Philadelphia’s high patient demand. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.