CALIFORNIA’S GOLDEN DERMATOLOGICAL GROWTH
From December 2021 to November 2024, search volume performance for dermatology providers in California outpaced the rest of the nation by 21%.
Within California, Marin, Solano, and Sonoma counties have seen the strongest dermatology search volume growth. Here’s how the top 10 counties grew in dermatology search volume YoY compared to the rest of the state:
- Marin: +539%
- Solano: +379%
- Sonoma: +261%
- Santa Cruz: +204%
- Ventura: +192%
- Sacramento: +161%
- San Bernardino: +50%
- San Diego: +56%
- San Joaquin: +44%
- San Francisco: +42%
Did you know?
Patient demand for dermatology is especially high in Los Angeles, San Diego, and Santa Clara counties, providing an exciting opportunity for providers. In fact, Los Angeles county accounts for 30% of the top 10 zip codes with the highest unmet demand in California, while San Diego county and Santa Clara county both have 20%.
*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.
WHO IS LOOKING FOR DERMATOLOGY PROVIDERS IN CALIFORNIA?
Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We’ve got all the insights into the types of Zocdoc patients booking in dermatology in California — including how and why they’re so valuable to providers.
NEW …
82 percent of dermatology bookings in California are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.
INSURED …
89 percent — an overwhelming majority of California dermatology bookings on Zocdoc — are made with commercial insurance.
TECH-SAVVY …
Dermatology patients want a tech-savvy booking experience and the ability to book 24/7. Half of dermatology patients booked between 5 p.m. and 9 a.m. when the office is typically closed. In short, they’re relying on technology to book rather than picking up the phone and leaving a message at the provider’s office.
AND LOOKING TO BE LOYAL
Over 80% of Zocdoc patients rebook with the same provider when rebooking in the same specialty. Mobile bookers are also highly loyal; 62% of dermatology patients who initially booked on mobile rebooked via mobile device.
Dermatology patients are loyal regardless of gender; 62% of patients who rebook with the same provider are male and 38% are female. This is important since loyal patients generate the highest lifetime value, driving the most revenue.
California presents a hot opportunity for healthcare professionals, especially in dermatology. Reach out to our enterprise sales representatives today to learn more about how you can capitalize on California’s high patient demand for dermatology. You can also request a custom search and booking analysis.